American Crew Fiber (85g)


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American Crew Fiber is the world’s number one professional styling product, so popular that one is sold every 30 seconds! This pliable Fiber can be used to mould and sculpt your hair into any style, giving a high hold, no-shine finish.

Thicken your hair, adding fullness and texture with American Crew Fiber. An excellent styler for curly or straight hair it will give your hair a pliable hold, resulting in a natural, matte finish with a low shine.

Directions of use:

  • Use sparingly (as a little goes a long way), working Fiber through your towel dried hair and style as you wish.


Product Details

  • Warm a little on your finger tips and work evenly and thoroughly through hair.

  • 85g

Delivery & Returns

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: Sold out

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.

Customer Reviews




(33 Reviews)

  • 5    22
  • 4    8
  • 3    2
  • 2    0
  • 1    1

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Showing 1 to 33 of 33 reviews :
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american crew

Thanks for your great service and A++++ products, a lot cheaper than what we can purchase for in NZ. Thanks

28 October 2014 by



I used many products before, but this one was perfect for me, and I use it for the last four years. Easy to use on damp hair, It is not greasy, washed with water easily, not shiny, and holds the hair perfectly.

27 October 2014 by


Doesn´t really work for me

I have used this product for around 2 months now. I have mid-length hair with normal thickness. When I applied it to dry hair, during the styling I pulled out a LOT of hair. I would say it is quite sticky, and thus I had to put in a lot of water to mix it up, so that I don´t pull out all my hair. Then it worked quite well, however it makes the hair heavier by the added water. I switched to Hanz de Fuko Spongewax/Claymation which works a lot better for me.

24 September 2014 by


Amazing Product

Strong hold, it looks very natural... i got compliments from a girl i dated yesterday. She said my hair looked very natural and wavy.

12 September 2014 by


Good and natural looking hold.

Provides sufficient hold without looking too artificial.

12 September 2014 by


Worst hair product ive ever tried

I lost about 40 hair strands while using this, and it has never happened to me before, i didnt drop a single hair strand while taking a shower 1 hour ago so no... im not going bald. It doesnt have a strong hold, its médium at best.... if you think this thing has a strong hold, miracle product, etc, etc. Well i have good news for you, you can find a product much more cheaper and it will do the same job. Your hair looks dry about 3 hours after you apply the product, i have flyaways and stuff. Aquanet extra hold haispray and a simple 3 dollar wax that you can find at the drug store will make hour hair look much better.

11 September 2014 by


Very nice!

Awesome on thin, short hair. Highly recommend! Exceptional service from LookFantastic as always

14 July 2014 by


Almost perfect

If you are looking for a product that wont leave your hair feeling hard or looking greasy, but at the same time give you the right amount of hold without compromising a natural look, look no more, this is it! Pretty good product.

5 May 2014 by



the product good as usual and the service and price excellent

6 January 2014 by


American Crew Fiber

Great product, great price. Matte finish - washes out easily.

2 January 2014 by


Amazing Stuff

I tried several fibers, waxes etc for my normally hard to style hair. After having used it for a few weeks, I can really state that this Fiber isn't by random one of the most successful styling products in the world. A little goes a long way, and already a small gives my dirty blond hair lots of texture. Just rub it between your hands for a few seconds and then work it into the hair, especially the roots. If you have tried as much stuff as me - and you have been always disappointed: Try it.

5 December 2013 by


best hair styling product ever

Muy husband loves this product. Gives him exact hold to his hair that he was looking for. This is already 3rd time I am purchasing it for him. And arrives to me to Spain in 5 days approx.

13 November 2013 by


Great, yet more hold could help

I use American Crew Fiber together with American Crew Boost Powder to add some volume to my hair. The overall first impression is pretty good - not sticky, smells nice, very easy to create a desired hairstyle. Love the matte finish. Holds pretty well (but not too well). I always add some hairspray to increase the hold. At the end of the day washes out effortlessly (compared to other products I've used). I recommend applying to towel-dried hair, not totally dry (makes styling easier and the Fiber can get pretty sticky while you're still shaping your hair).

13 October 2013 by


American Crew Fiber has this very mild fragrance and can be easily applied. However, I reckon it is more suitable for short hair than my 'short-mid' length hair as it doesn't have that strong hold as it claims. Overall a 4 stars product delivered by the 5 stars lookfantastic team(:

7 October 2013 by


Great product and service

This is an excellent product, and great service.

29 July 2013 by


Great product!

I like American Crew Fiber a lot, it meets its good reputation! Purchasing process was great as well. Well done!

18 June 2013 by


Not as good as made out to be

Product had good hold but is extremely thick and hard to get into hair. Have swapped this out for a product that's got a softer consistency and is much easier to run through my hair.

6 May 2013 by


American Crew Fiber is simply the best styling product in the world! It's the only product I'm using!

9 November 2012 by


The boyfriend loves it!

I bought this for my boyfriend as he can be extremely picky about his choice of hair gels. I read the reviews and quite honestly I was a bit worried about my boyfriend pulling an 'it's alright' and forgetting it in a corner somewhere. But lo and behold, he LOVES it. Puts it in after every shower, and now hates going outside without it. It's non-greasy and matte, gives excellent hold without feeling like concrete when you touch the hair. Great for the über-sexy just-out-of-bed look.

31 October 2012 by



This is a great product, by far my favourite. If you're looking for a strong hold which you can still re-shape halfway through the day and are after the natural look, this is for you!

11 October 2012 by


Great stuff!

Very good wax, perfect for my hair. It does exactly whats in its description, and i also easy to wash out.

3 August 2012 by


The best!

My husbund is using american crew and he Loves it! He has been trying other waxes but he think this is the best! We live in Sweden but Lookfantastic has the best price!

30 July 2012 by



As with all of the "American Crew" products, this is a winner! Not only can you create fantastic texture in your chosen style, you create, great hold AND should you require to change or redo your style, the product on your hair allows you to do that without adding more product. Having used this for many years it is trulya class act!

25 July 2012 by


Lookfantastic is best !

I have been shopping at LF for many Years and I have never been disapointed! I really recommend LF to all My friends!

19 July 2012 by


the best

i have two looks i use one is the fringe up and the other is down and till the side. this product can do both perfect i use a tiny amount for the side look and a bit more for the fringe up.after using redkin rough paste 12 which i did like but couldnt get the up style to work and it smelled a bit werid this fiber is just about as perfect as you will find.smells fresh not girly.highly recommend

14 July 2012 by



This really is a brilliant product excellent for fine short hair. It really thickens the hair and sets within a minute. You dont need much of it so it lasts ages. Hair feels really thick and it washes out easily. Well worth it.

6 July 2012 by



My teenager (boy) loves it as it is non sticky and doesnt cluster nor has a strong parfume as many other brands. Good value!

27 June 2012 by


Crew is the BEST

Best hair product ever!

26 June 2012 by


Great product, very competitive price and great service as ever - goods arrived on time as usual!

22 May 2012 by


great product

I have purchased this product for my husband twice in lookfantastic. Very nice texture and citric scent. Great hold, natural look, you need pretty small amount to make desired hairdo and it lasts all day.

13 May 2012 by


Definate Winner

Definately the best product I have found out there as you don't get that horrible shiny look when you use it, great hold and a great look, never fails me. And it comes at an affordable price too!

7 October 2011 by


The Mutts Nutts

If you have very thick straight hair that just wont do what you tell it then this is the stuff for you. Can be very tough if you put it on dry hair, so I'd recommend putting it on towel dried hair (when it's almost but not quite dry). You can mould you hair into *any* style, adds great texture and hold and is the only thing I've ever found that works on my hair. I'd imagine it's great on finer hair types also, but certainly in less moderation. This is tough stuff! Washes out first go aswell unlike other products.

7 October 2011 by


Recommended by salons... and Me!

I just had my hair re-styled today and the stylist used this on my head.My hair's very awkward (always standing up/fluffy/etc.) but this allowed it to be shaped and styled just how I want it. To top it off, there's no shine, no greasey look or feel.

7 October 2011 by

American Crew Fiber (85g)

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American Crew Fiber (85g)