ICONIC London

"Founded eight years ago, ICONIC London is world-famous for GLOW-giving products, loved by professional MUAs, celebrities and influencers alike!

Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew they wanted to create on-the-glow products that made their customer feel as good as they look with instant, 'instagrammable' effects.

ICONIC isn’t just their brand name, it’s an empowering energy – a self-affirming and fearless mood! - that runs through everything they do.

From everyday get-glam makeup to luxe skincare hybrids, ICONIC London have got the beauty big guns you pull out when you really want to add the wow-factor to your look. Their products really work (and always offer something a little extra), with formulas that go above and beyond, and innovative packaging that is never not exciting!

ICONIC London believe no animal should be harmed in the making of their products; they are totally, and proudly, cruelty free.

We make our own rules. Watch this space."