benefit They're Real! Mascara - Black


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Availability: In stock | Usually dispatched within 24 hours


It’s the mascara that’s beyond belief! Benefit They’re Real! Mascara in Black boasts a jet black formula that lengthens, curls, volumises, lifts and separates lashes for a spectacular “out-to-here” look!

The exclusive brush in this Benefit They’re Real! Mascara in Black is specially designed to maximise the performance of the long-wearing, glossy formula – revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length and volume beyond belief. The precision bristles on the custom-domed tip lift, define and curl even your tiniest lashes. The end result...luxurious, silky lashes that won't smudge, clump or dry out.

Directions of use:

  • Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length and lift.
  • Hold wand vertically and stroke upward to curl and separate.
  • Layer generously as desired.


Product Details


Delivery & Returns

Express Delivery Available - If ordered before 9pm, delivered by courier next working day. More Info »

If ordered before 9pm, delivered by courier next working day. Available on orders placed before 9pm (2pm weekends and Bank Holidays) for delivery next business day. Applies to most delivery addresses within mainland UK.

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: In stock | Usually dispatched within 24 hours

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.

Please note - Benefit is available to customers in the UK and EU only.

Customer Reviews



4.698 4.698

(149 Reviews)

  • 5    113
  • 4    27
  • 3    9
  • 2    0
  • 1    0

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Reviewed on 11/09/2014 by

Simply the best mascara ever

Hands down the best mascara ever, separating, volumising and pitch black! It is hard to get of, but I use an oil and its no problem.

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Reviewed on 08/09/2014 by


I literally cannot express how much love I have for this mascara, it's just incredible! It's as if I have fake eyelashes on without all of the hassle in the morning! You really don't need to re-apply during the day, I never feel the need to because my lashes look as perfect at the end of the day as they did that morning! I'm always purchasing more when look fantastic have their amazing offers on because I just can't imagine living without it!

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Reviewed on 14/08/2014 by

1 out of 1 customer found this review helpful

This mascara is excellent. It does everything that it promises. I will certainly purchase this mascara again! :)

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Reviewed on 05/08/2014 by

1 out of 1 customer found this review helpful

Best Mascara EVER!

I love this mascara - it doesn't smudge or run when you get a tear or two. It goes on amazingly and worth the price.

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Reviewed on 04/08/2014 by

Best mascara I've used, lasts for ages (as a casual mascara user) and makes my lasehs look fuller, thicker and longer. Applies on really easy and hardly clumps.

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Reviewed on 01/08/2014 by

Mascara is amazing, I use the third.

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Reviewed on 28/07/2014 by

its ok

its an ok mascara, i have short stubby lashes, i dont feel like it made them any bigger. tho i like the tip

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Reviewed on 21/07/2014 by


This mascara is PERFECT! The only bad thing about it: it's superhard to remove again!

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Reviewed on 06/06/2014 by

Mascara for Dummies

I've mostly avoided applying mascara because I never got the hang of it. It always looked clumpy, smeared, and unnatural. But I've heard really good things about Benefit's mascara that I decided to try it anyway. It is now part of my everyday make-up routine. I have short eyelashes, but this makes my eyelashes long and thick. The brush is easy to control and it doesn't take a lot of effort or require a lot of strokes to achieve the perfect look. I will definitely buy this again

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Reviewed on 04/06/2014 by

Though I didn't notice a much of a difference in my lashes compared to the results I've gotten with other mascaras, it did make my lashes look nice, and I really love the wand as it comes with the perfect amount of mascara on it as well as makes the application very easy

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benefit They're Real! Mascara - Black

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benefit They're Real! Mascara - Black