benefit They're Real! Mascara - Black


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Availability: In stock | Usually dispatched within 24 hours

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It’s the mascara that’s beyond belief! Benefit They’re Real! Mascara in Black boasts a jet black formula that lengthens, curls, volumises, lifts and separates lashes for a spectacular “out-to-here” look!

The exclusive brush in this Benefit They’re Real! Mascara in Black is specially designed to maximise the performance of the long-wearing, glossy formula – revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length and volume beyond belief. The precision bristles on the custom-domed tip lift, define and curl even your tiniest lashes. The end result...luxurious, silky lashes that won't smudge, clump or dry out.

Directions of use:

  • Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length and lift.
  • Hold wand vertically and stroke upward to curl and separate.
  • Layer generously as desired.


Product Details


Delivery & Returns

Express Delivery Available - If ordered before 8pm, delivered by courier next working day. More Info »

If ordered before 8pm, delivered by courier next working day. Available on orders placed before 8pm (2pm weekends and Bank Holidays) for delivery next business day. Applies to most delivery addresses within mainland UK.

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: In stock | Usually dispatched within 24 hours

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.

Please note - Benefit is available to customers in the UK and EU only.

Customer Reviews




(142 Reviews)

  • 5    107
  • 4    27
  • 3    8
  • 2    0
  • 1    0

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Reviewed on 21/07/2014 by


This mascara is PERFECT! The only bad thing about it: it's superhard to remove again!

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Reviewed on 06/06/2014 by

Mascara for Dummies

I've mostly avoided applying mascara because I never got the hang of it. It always looked clumpy, smeared, and unnatural. But I've heard really good things about Benefit's mascara that I decided to try it anyway. It is now part of my everyday make-up routine. I have short eyelashes, but this makes my eyelashes long and thick. The brush is easy to control and it doesn't take a lot of effort or require a lot of strokes to achieve the perfect look. I will definitely buy this again

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Reviewed on 04/06/2014 by

Though I didn't notice a much of a difference in my lashes compared to the results I've gotten with other mascaras, it did make my lashes look nice, and I really love the wand as it comes with the perfect amount of mascara on it as well as makes the application very easy

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Reviewed on 04/06/2014 by

Best Mascara

only mascara i'll use. Love it!

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Reviewed on 27/05/2014 by

I really like it! And I like the brush a lot! It gives a nice everyday natural look and then I would use some other volumizing mascara for extra drama. The first thing I noticed is that it doesn't irritate my eyes (I use contacts) and it doesn't flake (it smudges a bit though, but all mascaras I use does that), but it also still lasts all day on my bottom lashes, which I very hard to find a mascara that does! I would buy it again even though I have to wait 10 days or more after ordering to get it. Totally worth the money and wait!!!

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Reviewed on 09/05/2014 by


I´m a mascara junkie, tried a lot of highrated mascaras (and others). Heard and read a lot of this mascara and wanted to give it a try. The brush is excellent! You got a lot of nice separated lashes ocd the tip is great, let you reach every lash and in the corners of the eyes. Wish that more mascaras got this brush! Overall it´s a good everydaymascara, but not outstanding. Not a partymascara if you want long and bold lashes, it doesn´t put any length at all to my lashes, more of volume and separating. I will use it at work, easy and quick to apply and looking natural. I still return to my Lancome Hypnose, for the party-look.

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Reviewed on 05/05/2014 by

I LOVE this!

I absolutely love this mascara. Think I'm on my fifth one (they last me about 4 months using it everyday). I have very thin, short eyelashes but this mascara makes them so long and thick (not too thick though!) I've tried many others including Mac but this is by far the best!

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Reviewed on 28/04/2014 by


Excellent mascara. Received compliments from day one of using this mascara. Not clumpy, removes easily too. Will be buying again for sure.

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Reviewed on 28/04/2014 by

Best out there!

This really does make lashes look fab,but is difficult to remove and after 1-2 weeks dries up in the tube! Don't buy the full size version, get the mini to stop wastage xx

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Reviewed on 20/04/2014 by

Holy Grail

This is my HG mascara, I can't live without this one. I have very straight lashes and if "waterproof" is not a part of the party, I get the lovingly pandalook :) but this has never smudged on me. It keep my curled lashes up high, even though I always put on more than one coat, they never droop down. Always a repurchase and will of course recommend :)

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benefit They're Real! Mascara - Black

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benefit They're Real! Mascara - Black