benefit They're Real! Mascara - Black


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It’s the mascara that’s beyond belief! Benefit They’re Real! Mascara in Black boasts a jet black formula that lengthens, curls, volumises, lifts and separates lashes for a spectacular “out-to-here” look!

The exclusive brush in this Benefit They’re Real! Mascara in Black is specially designed to maximise the performance of the long-wearing, glossy formula – revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length and volume beyond belief. The precision bristles on the custom-domed tip lift, define and curl even your tiniest lashes. The end result...luxurious, silky lashes that won't smudge, clump or dry out.

Directions of use:

  • Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length and lift.
  • Hold wand vertically and stroke upward to curl and separate.
  • Layer generously as desired.


Product Details


Delivery & Returns

Express Delivery Available - If ordered before 9pm, delivered by courier next working day. More Info »

If ordered before 9pm, delivered by courier next working day. Available on orders placed before 9pm (2pm weekends and Bank Holidays) for delivery next business day. Applies to most delivery addresses within mainland UK.

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: In stock | Usually dispatched within 24 hours

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.

Please note - Benefit is available to customers in the UK only.

Customer Reviews




(149 Reviews)

  • 5    113
  • 4    27
  • 3    9
  • 2    0
  • 1    0

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Reviewed on Thu Sep 11 18:40:00 BST 2014 by 

Simply the best mascara ever

Hands down the best mascara ever, separating, volumising and pitch black! It is hard to get of, but I use an oil and its no problem.


Reviewed on Mon Sep 08 18:47:15 BST 2014 by 


I literally cannot express how much love I have for this mascara, it's just incredible! It's as if I have fake eyelashes on without all of the hassle in the morning! You really don't need to re-apply during the day, I never feel the need to because my lashes look as perfect at the end of the day as they did that morning! I'm always purchasing more when look fantastic have their amazing offers on because I just can't imagine living without it!


Reviewed on Thu Aug 14 13:29:29 BST 2014 by 

This mascara is excellent. It does everything that it promises. I will certainly purchase this mascara again! :)


Reviewed on Tue Aug 05 11:34:58 BST 2014 by 

Best Mascara EVER!

I love this mascara - it doesn't smudge or run when you get a tear or two. It goes on amazingly and worth the price.


Reviewed on Mon Aug 04 14:00:07 BST 2014 by 

Best mascara I've used, lasts for ages (as a casual mascara user) and makes my lasehs look fuller, thicker and longer. Applies on really easy and hardly clumps.


Reviewed on Fri Aug 01 11:07:32 BST 2014 by 

Mascara is amazing, I use the third.


Reviewed on Mon Jul 28 14:50:34 BST 2014 by 

its ok

its an ok mascara, i have short stubby lashes, i dont feel like it made them any bigger. tho i like the tip


Reviewed on Mon Jul 21 13:16:17 BST 2014 by 


This mascara is PERFECT! The only bad thing about it: it's superhard to remove again!


Reviewed on Fri Jun 06 22:56:37 BST 2014 by 

Mascara for Dummies

I've mostly avoided applying mascara because I never got the hang of it. It always looked clumpy, smeared, and unnatural. But I've heard really good things about Benefit's mascara that I decided to try it anyway. It is now part of my everyday make-up routine. I have short eyelashes, but this makes my eyelashes long and thick. The brush is easy to control and it doesn't take a lot of effort or require a lot of strokes to achieve the perfect look. I will definitely buy this again


Reviewed on Wed Jun 04 19:02:14 BST 2014 by 

Though I didn't notice a much of a difference in my lashes compared to the results I've gotten with other mascaras, it did make my lashes look nice, and I really love the wand as it comes with the perfect amount of mascara on it as well as makes the application very easy


Reviewed on Wed Jun 04 14:22:22 BST 2014 by 

Best Mascara

only mascara i'll use. Love it!


Reviewed on Tue May 27 22:15:27 BST 2014 by 

I really like it! And I like the brush a lot! It gives a nice everyday natural look and then I would use some other volumizing mascara for extra drama. The first thing I noticed is that it doesn't irritate my eyes (I use contacts) and it doesn't flake (it smudges a bit though, but all mascaras I use does that), but it also still lasts all day on my bottom lashes, which I very hard to find a mascara that does! I would buy it again even though I have to wait 10 days or more after ordering to get it. Totally worth the money and wait!!!


Reviewed on Fri May 09 10:14:49 BST 2014 by 


I am a mascara junkie and I have tried a lot of high rated mascaras (and others). I have heard and read a lot about this mascara and wanted to give it a try. The brush is excellent! You get a lot of nice separated lashes and the tip is great. The mascara lets you reach every lash and get to the corners of the eyes. I wish that more mascaras had this brush! However, on the down side it's not a party mascara. It's not very bold but it's good for separating your lashes.


Reviewed on Mon May 05 18:14:57 BST 2014 by 

I LOVE this!

I absolutely love this mascara. Think I'm on my fifth one (they last me about 4 months using it everyday). I have very thin, short eyelashes but this mascara makes them so long and thick (not too thick though!) I've tried many others including Mac but this is by far the best!


Reviewed on Mon Apr 28 16:14:54 BST 2014 by 


Excellent mascara. Received compliments from day one of using this mascara. Not clumpy, removes easily too. Will be buying again for sure.


Reviewed on Mon Apr 28 11:22:58 BST 2014 by 

Best out there!

This really does make lashes look fab,but is difficult to remove and after 1-2 weeks dries up in the tube! Don't buy the full size version, get the mini to stop wastage xx


Reviewed on Sun Apr 20 13:49:37 BST 2014 by 

Holy Grail

This is my HG mascara, I can't live without this one. I have very straight lashes and if "waterproof" is not a part of the party, I get the lovingly pandalook :) but this has never smudged on me. It keep my curled lashes up high, even though I always put on more than one coat, they never droop down. Always a repurchase and will of course recommend :)


Reviewed on Fri Apr 18 21:47:54 BST 2014 by 

Benefit mascara

Great mascara, lasts a long time and makes my lashes look so long and full. Was delivered very quickly after ordering. 5 stars.


Reviewed on Mon Apr 14 16:48:35 BST 2014 by 

Brilliant mascara

Love this mascara - lashes to sweep the floor with, long-lasting, but easy to remove.


Reviewed on Wed Apr 09 16:38:26 BST 2014 by 


This is a very good mascara, the only negative I have to say about it i that is hard to wash of.


Reviewed on Wed Apr 09 12:13:04 BST 2014 by 


This is a truely brillisnt mascara after having fash lashes these are better five stars


Reviewed on Mon Mar 31 17:17:55 BST 2014 by 

an absolute must! I do not wear a lot of make up but this mascara is easily my favourite. easy to apply and last ages. makes my lashes so full and natural. love it!


Reviewed on Wed Mar 26 11:06:31 GMT 2014 by 


I love this product. I was skeptical about how good it would actually be when I bought it but now I have it I would never use any other mascara! Easily the best one I've used


Reviewed on Mon Mar 24 14:10:01 GMT 2014 by 


The best mascara I ever have bought


Reviewed on Tue Mar 11 11:16:46 GMT 2014 by 

Love it

I have used this mascara for a couple of years now and it is the best ever. i have quite long eyelashes anyway but this makes them look amazing and really makes my eyes stand out, lasts well and i dont even use eyelash curlers. a MUST buy :)


Reviewed on Mon Mar 10 10:51:36 GMT 2014 by 


Does what it says - no cloggy lashes any more and no flaking off during the day.


Reviewed on Mon Mar 03 11:00:12 GMT 2014 by 

Love it!

I've tried so many mascaras over the years, Clinique, Lancôme, YSL, Mac, it goes on! Nothing comes close to this, I love it! The brush is so easy to use and makes my non existent fair lashes stand out. Someone is going to really have to pull something out of the bag to beat this!


Reviewed on Mon Feb 17 11:35:13 GMT 2014 by 


Mascara to enable you to sweep the floor with your lashes! Stays in place, lengthens and thickens short, blonde lashes, easy to remove with normal eye make-up remover.


Reviewed on Tue Jan 28 18:33:55 GMT 2014 by 


This mascara is amazing! It's definitely lengthening and makes your lashes super dark and separated. Even though i wouldn't use the technique Benefit uses to apply this mascara. If you just wiggle your brush while applying the mascara it gives the most amazing effect. I'm so sad that it's now not available for the Netherlands anymore, but i'll keep my hope, and who knows, maybe by the time my mascara is empty it will be available again.


Reviewed on Mon Jan 27 20:59:12 GMT 2014 by 

Benefit They're real

Great mascara which really does make lashes look longer and thicker. I have sensitive eyes but no problems with this mascara. I would give it 5 but it is very slightly clumpy.


Reviewed on Mon Jan 27 20:53:24 GMT 2014 by 


Probably the best mascara I have ever tried. I use it every day and my eyelashes looks really nice. The mascara lasts all day and doesn't smudge. Definitely a mascara I will buy again.


Reviewed on Thu Jan 16 13:04:14 GMT 2014 by 

absolutely look and feel fantastic!!! I look like a doll with this mascara ;)


Reviewed on Sat Jan 04 07:49:54 GMT 2014 by 


This mascara is the Best! There's a reason, that it is Called "they're real"!!!


Reviewed on Mon Dec 09 19:36:32 GMT 2013 by 

Best mascara eve

After a lifetime of trying to find the perfect mascara (well 20+ years), I can finally say I've found it. Defines each lash. No clumps. No flaking during the day. My eyes look properly done. Highly recommended.


Reviewed on Fri Dec 06 22:21:05 GMT 2013 by 


Great mascara, it is more expensive than what I would usually spend but well worth it. Lovely long lashes!


Reviewed on Fri Dec 06 10:43:45 GMT 2013 by 

Best mascara I have used yet! Makes lashes so long and full looking, no need for falsies! Definitely my new regular buy :)


Reviewed on Sat Nov 30 20:12:18 GMT 2013 by 

Still speechless

A year ago, I received a package from lookfantastic, and it left me speechless. Or, the mascara left me speechless. Benefit They're Real is the best mascara I have ever used. It makes my eyelashes look much so longer, and I love it! Normally I hate mascara.


Reviewed on Sat Nov 23 05:59:29 GMT 2013 by 

Excellent mascara

Benefit They're Real! Mascara is a super great mascara! Great consistency and colour, easy to apply and gives amazing volume and separation. Highly recommend.


Reviewed on Fri Nov 15 23:42:30 GMT 2013 by 

Super Duper Happy Review

I love this mascara. It lengthens your eyelashes and increases volume, without making your eye lashes look clumpy and spider like. Great mascara, I have tried many different brands before and this is my favourite and the one I keep going back to. The brush is unique and makes it easy to apply accurately paying attention to each individual eyelash. I would definitely recommend this to anyone who is looking to try a new mascara, it wont disappoint and will probably become your new favourite item.


Reviewed on Tue Nov 05 08:50:33 GMT 2013 by 

I am really very satisfied with this mascara!;) Before ordering Brnefit, i used Dior Overcurl, but this one is even better! The lashes are long, overcurled and my eyes look fantastic :) Now Benefit is one of my favorite beauty items ;)


Reviewed on Mon Oct 28 20:22:05 GMT 2013 by 


Best mascara ever very long lashes extra effect


Reviewed on Mon Oct 28 20:22:03 GMT 2013 by 


Best mascara ever very long lashes extra effect


Reviewed on Fri Oct 18 17:04:26 BST 2013 by 

After reading all these amazing reviews about this mascara I was really expecting a lot. And I wasn't dissapointed. It's a great product and I love using it, there's just one thing that bothers me...the fact that I have to apply a lot of coats to get my lashes to where I want. All in all, I'm very pleased.


Reviewed on Tue Oct 15 08:21:13 BST 2013 by 

Very happy with the ghd IV Violet Professional Styler. The fact that i save a couple of quid through your website is really great :o) Very fast delivery. Thank you x


Reviewed on Tue Oct 08 08:52:43 BST 2013 by 


As ever, this Benefit They're Real! Mascara do not disappoint! A friend told me about it a couple of years ago and I have never looked back! It gives you great volume, brilliant coverage and the wand is just one of a kind - you can easily reach tricky areas like the inner corner of your eye. It's a must in everyones make up bag! I highly recommend it!


Reviewed on Tue Oct 01 16:17:17 BST 2013 by 


I love this Benefit They're Real! Mascara. I buy it again and again!


Reviewed on Mon Sep 23 16:41:13 BST 2013 by 

Long lashes

This Benefit They're Real! Mascara is a great mascara which lengthens lashes and makes eyes much more prominent and attractive. It's a good value product with free delivery. Thanks Lookfantastic!


Reviewed on Mon Sep 09 14:55:06 BST 2013 by 


I love this Benefit They're Real! Mascara. They're Real! is clearly one of my favorite mascaras!


Reviewed on Wed Aug 14 10:31:53 BST 2013 by 

Really GOOD mascara

What can I say about this Benefit They're Real! Mascara, it is a really good mascara, it's almost a great does what it says which is gives length,it does make the most of your lashes..but i don't think it is AMAZING mascara but I still think it is a great mascara and ABSOLUTELY deserve to be in the TOP 5 mascara


Reviewed on Mon Aug 12 17:57:15 BST 2013 by 

Benefit They're Real! Mascara

I love this Benefit They're Real! Mascara! It comes highly recommend by me.

benefit They're Real! Mascara - Black

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benefit They're Real! Mascara - Black