I’ve always marvelled at the months of meticulous planning and Jedi-style forward thinking that are required to organise events that essentially last only a few hours. There’s the venue, the music, the speeches, the hosts, the outfits, the room temperature… The list is endless, but equally worth while as we all know just how great a great event can be! So when the annual lookfantastic Awards 2011 rolled around, the lookfantastic team left no stone unturned, no product un-tested, no vote un-counted and no ‘award-day-outfit’ un-considered. Set in the prestigious members only club above the notorious celebrity hot spot, The Ivy – this years awards planning was more than just meticulous, it was miraculous!
As we watched the stream of brand reps making their way up to the top floor in the glass lift and across the incredible marble floors, all the hard work began to fall into place *insert sighs and smiles*. With one last fix of our name badges, one last check of the mic and a (very) little nibble of a croissant – we began to greet everyone into the room…
With 30,000 votes from you, the lookfantastic community, in 42 categories for women’s products and 13 for men (thank god for technology!) the atmosphere of anticipation and excitement could only be expected! Copious amounts of mingling, chatting and nibbling was happening amongst the spectrum of prestige brands. From GHD, Daniel Sandler, Benefit and OPI to Murad, Tigi, KMS and Kerastase, it was a room full of well preened ladies and gentlemen (so much so, we were scared to imagine the collective value of the rooms cosmetics bags!)
After lookfantastic Director Keith Conniford kicked off the proceedings with a short welcome speech, super-uber glam host Jameela Jamil took centre stage. Wearing a pair of the most enviable shoes we have ever seen she wooed and entertained the crow with ease… Daniel Crown, also a Director and founder of lookfantastic.com took to the stage shortly afterwards – talking big plans for the expansion of lookfantastic and the success of online video tutorial portal – LFTV, offering the lookfantastic community a place to watch our prestigious make-up artists and beauty experts demonstrate how to use some our most coveted products…
No soon as Jameela has shared her thoughts on sneaking a few of The Ivy’s forks in her bag (we all thought it Jameela, we all thought it!) and navigated her way around the stage in the infamous pink-platforms, it was time to announce the winners! With a table full of award trophies, certificate, goodie bags, I positioned myself strategically…with so many glamorous people in one room looking absolutely beautiful, I wasn’t going to miss the opportunity to get snap-happy and obtain a shot of each of the proud new owners of the lookfantastic Award trophies!
All in all, t’was a great event! The food was the best I’ve had first thing on a Tuesday morning for a very long time… the guests were gorgeous (as ever) and the atmosphere was enviable. Well done to all the winners and a special thanks to you, our customers for making it happen. We are chuffed that so many of you chose to vote for your hero products and are looking forward to announcing the winner of the £800 awards hamper put together to give one lucky winner enough hair and beauty supplies to last well… (we’d like to say life time)… a VERY long time!
To see the full album of shots from the day visit our Facebook page here and let us know who you thought looked the most glam… and then visit the winners page here, to view all the winners and bag yourself a beauty hero…certified by you! #LFSarah