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Cool Girl Beauty Brands

Cool Girl Beauty Brands

You know those girls that always look effortlessly great, always have enviable style and always know the latest must-have brands before they become mainstream? We’re sharing the beauty brands that those kind of girls love to use.

We’ll give you a hint on what the cool girls love in a beauty brand: it is all about sleek, beautiful packaging, a simple ethos and powerful ingredients. Read on to discover 10 underrated beauty brands that will give you instant cool.

 

  1. Youngblood
    Buy now with Lookfantastic UK

    Youngblood

    Who are they?

    The brand was created by Pauline Youngblood, who struggled with finding cosmetics that would cover inflammation or pigmentation while allowing skin to breathe and heal.

    Now Youngblood Cosmetics has a complete line of mineral makeup that gives amazing results, all packaged in sleek black and white packaging.

    What to try: This collection goes way beyond the traditional powders and soft neutrals of other mineral makeup ranges. We love the Mineral Primer for makeup that lasts all day and the Contour Palette is an essential.

    Buy now with free delivery
  2. NIOD
    Buy now with Lookfantastic UK

    NIOD

    Who are they?

    NIOD are the brand for any serious skincare fanatic. They even call themselves the ‘skincare brand for the hyper-educated‘.

    With chemistry-inspired packaging, all of the products are backed up by some serious science that gives powerful results. All of the products work together as a regimen and it doesn’t hurt that they look perfect in an Instagram picture!

    What to try: The new Flavanone Mud Mask is incredible. Just a thin layer helps to powerfully de-congest the skin to leave it bright and clear. Their bestseller is the anti-ageing Copper Amino Isolate Serum, which comes in 2 bottles you mix together for a concentrated serum. Very cool!

    Buy now with free delivery
  3. Grow Gorgeous
    Buy now with Lookfantastic UK

    Grow Gorgeous

    Who are they?

    This is the brand that gives you thick, bouncy and beautiful hair. It is getting a cult following and is one to try if you’re after effortlessly luscious locks.

    With scientific trials and customer feedback showing that these guys give amazing results, this is the brand that is making it easy to get the hair of your dreams. It is only a matter of time before everyone is talking about it.

    What to try: The number 1 bestseller is the Hair Growth Serum, giving thicker, stronger, longer hair in just 3 months. The new Cleansing Conditioners are a must-try too. They help protect and nourish the hair without the need for foaming shampoos.

    Buy now with free delivery
  4. FACE Stockholm
    Buy now with Lookfantastic UK

    FACE Stockholm

    Who are they? 

    This is the scandi-cool makeup brand that every cool girl loves. Created by Swedish mother-daughter duo Gun Nowak and Martina Arfwidsen, the brand is all about simplicity.

    The focus of the entire range is fresh, natural looking skin with pops of bright colour on the lips and lids. With slick packaging and incredible colours, it’s a must-try.

    What to try: The dewy, lightweight finish of the Fresh Face Foundation leaves you looking naturally radiant. We are also in love with the Matte Lipsticks, which are incredibly pigmented but comfortable on the lips.

    Buy now with free delivery
  5. Kiss the Moon
    Buy now with Lookfantastic UK

    Kiss the Moon

    Who are they?

    All made in the UK, they make face and bath oils that use 100% natural essential oils for the ultimate nighttime routine.

    With 4 different blends available that work to help soothe and repair your skin overnight, this brand has already won beauty awards; the hype is already beginning. Just run a hot bath and enjoy before smoothing on your face oil. You’ll wake up glowing!

    What to try: The Love Bath Oil is beautifully rich and smokey, with Rose, Frankincense, Palmarosa and Ylang Ylang. For the face, we love the Glow Face Oil with Orange and Geranium, which leaves our skin radiant and bright.

    Buy now with free delivery
  6. Själ
    Buy now with Lookfantastic UK

    Själ

    Who are they? 

    Standing for ‘Spirit, Mind, Heart and Soul‘, Själ combine ancient Eastern medicine principles with the latest scientific innovations in Biotechnology.

    Containing precious gemstones and minerals, Själ are all about good energy and powerful ingredients, all wrapped up in luxurious and chic pastel packaging. This is the kind of brand that belongs in a Californian bathroom, all about the good vibes and beautiful skin!

    What to try: The Mineral Kalla Energy Tonic contains gold, silver and rose quartz, to help heal and tone the skin. To decongest stressed skin, the Kashmir Saphir Perfecting Mask uses Blue Sapphire and Silk Proteins to soothe and calm.

    Buy now with free delivery
  7. Bean Body
    Buy now with Lookfantastic UK

    Bean Body

    Who are they? 

    This Australian brand makes all natural, organic body scrubs with fair-trade coffee grounds that promise to leave your skin as beautiful as the gorgeous Aussie girls who’ve been using it!

    The caffeine from the coffee is meant to help boost skin function and elasticity and combined with natural ingredients like Coconut Oil, Vitamin E and Sea Salt, these scrubs are the new way to discover glowing skin.

    What to try: All of the scrubs contain the same natural base but the different scents are incredible. Try the Peppermint for a zingy and refreshing experience, whilst the Vanilla is sweet and feminine.

    Buy now with free delivery
  8. Pixi
    Buy now with Lookfantastic UK

    Pixi

    Who are they? 

    Created by makeup artist Petra Strand, this is a skincare and makeup line that helps to boost your skin for a natural glow.

    Originally only sold in their Soho boutique, they regularly used to sell out within a day and ended up with beauty editors, models and celebrities requesting their products. A cult brand indeed!

    What to try: We can’t talk about Pixi without talking about their bestselling Glow Tonic. It is as amazing as all the claims! In terms of makeup, the natural flush from the Sheer Cheek Gel is incredible.

    Buy now with free delivery
  9. Sachajuan
    Buy now with Lookfantastic UK

    Sachajuan

    Who are they? 

    Created by 2 Swedish hairdressers, Sacha Mitic and Juan Rosenlind (hence the name Sachajuan), after their Stockholm hairdressing Salon became the place to go for an incredible cut.

    The brand is about uncomplicated haircare, with simplicistic and minimal packaging inspired by medicine bottles and formulas that make hair have natural movement, texture and style.

    What to try: The number 1 product is the Ocean Mist, for that effortless beachy style. Another favourite is the Spray Wax, which takes hairspray to another level with extra grip, texture and shine.

    Buy now with free delivery
  10. RMS Beauty
    Buy now with Lookfantastic UK

    RMS Beauty

    Who are they?

    One of our latest launches, this brand is passionate about creating beauty products that are totally free from any toxic ingredients and especially heavy metals, thanks to the founder Rose-Marie Swift.

    Instead, ingredients like Coconut Oil and Buriti Oil work with the skin to give a beautiful finish. With devotees like Miranda Kerr and Gisele Bündchen, this is possibly the ultimate cool girl makeup brand.

    What to try: Probably their best known product, the Living Luminizer highlighter gives a dewy glow like nothing else. The ‘Un’ Cover-up Concealer melts into the skin for a flawless natural finish.

    Buy now with free delivery


Laura

Laura

Make Up Specialist

Major fan of scented candles, Make Up brushes and Highlighter. I’m always on the hunt for those Holy Grail products and my dressing table is covered in more beauty products than I like to admit. As an adopted Northerner originally from Brighton, I spend most my days wondering what all this rain is about. My hair isn’t grateful for the move. Currently loving: NIOD Photography Fluid