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Making Of An Icon: Estée Lauder

Making Of An Icon: Estée Lauder

You may know her as the pioneering influence behind her eponymous skincare and makeup lines, but there is so much more to Estée Lauder than meets the eye.

Having created a beauty empire, the Estée Lauder corporation now encompasses a range brands including Clinique, Origins and Darphin, but just how did Estée Lauder begin her multi-billion dollar business, and how has the Estée Lauder brand itself evolved into the modern beauty it is today?

I wanted to see my name in lights, but I was willing to settle for my name on a jar – Estée Lauder

The Estée Lauder Biography

Born as Josephine Esther Mentzer in New York City, Estée Lauder became one of the most successful and well-known business women in America and across the world. In fact, she was the only female name on Time Magazine’s List of the 20 Most Influential Business Geniuses of the 20th Century in 1998. No mean feat considering gender inequality is still prevalent today.

She began her career in beauty by working in her Uncle’s chemist business, and started selling his concoctions such as creams, rouges and fragrances. In 1953, she went on to create her own perfume, which was actually formulated as a Bath Oil known as Youth Dew. In stark comparison to the refined French fragrances, where a tiny drop was placed on the wrists and behind the ear, women were encouraged to bathe in the oil, so not only was their skin nourished, but was delicately and divinely scented. Youth Dew is still sold today, but has evolved into a collection of products, including an Eau de Parfum Spray.

The Estée Lauder Brand Today

Estée Lauder herself was a beauty pioneer and introduced women to a host of products and ideas that had never previously been seen in the industry. Today, the brand follows the same trend and constantly innovates to create unique products that manage to stand the test of time. 

Double Wear Foundation

This is one the world’s best-loved foundations and it’s little wonder why. The formula is super blendable yet stays in place all day and night, without creasing or becoming oily. Today, the family has extended into lighter and heavier versions of the original Double Wear, which are great for different skin types. You can discover more about the full range here.

Advanced Night Repair

A classic and cult collection that is loved by celebrities worldwide; Jourdan Dunn even posted about her love of the Advanced Night Repair Eye Complex! It’s a brilliant and wonderful range of products that work extra hard while you sleep to deliver intense nutrition and care into the skin.

You can read more about the newest additions to the Advanced Night Repair collection on the blog, but below are the classics that we always go back to when our skin needs a little pick-me-up.

Every Estée Lauder product is always carefully formulated to make sure that they are delivering the very best that your skin needs. To Estée, a skincare routine wasn’t a luxury but a necessity, and one that every woman should have. Give your complexion a glowing chance, and try one of the products created by one of the world’s most fascinating women. Here’s to the lady that shaped the industry today, thank you Estée Lauder.

To shine is easy, to star is brilliant – Estée Lauder

Image courtesy of REX Images.



Amelia

Amelia

Skincare Specialist

I am a big believer in the idea that beautiful Make Up begins with a superb skincare regime. I like to enhance my natural beauty rather than cover up and I am always on the lookout for great products which really work. When I am not writing about all things beauty, I like to do Yoga and I make an amazing brownie. It is all about balance!