The new Biolage R.A.W is a haircare collection designed to radically change the way you think about hair products.
Delightfully packaged in smoothie-like bottles, the hair products are more reminiscent of a healthy juice than a shampoo or conditioner. But, this is what makes them so very special. Formulated with a blend of at least 70% natural ingredients, the products really are as good for your hair as a smoothie is for your skin and body.
What is Biolage R.A.W?
The Biolage R.A.W collection is a range of natural hair products to gently cleanse, condition and treat, depending on your individual haircare needs.
The R.A.W stands for Real, Authentic, Wholesome, and that’s just what the range encompasses. Made with ingredients such as Coconut Oil, Honey and Kaolin Clay, each shampoo, conditioner, hair mask and treatment works in synergy with your natural hair fibres to deliver real results.
Made without chemical nasties such as parabens, silicones and colourants, the range is ideal for those who have sensitised hair and sensitive scalps, as well as all those wishing to transition to a more natural haircare regime.
Volumising Hair Products
If you have hair lacking in volume, the Biolage R.A.W Uplift range has been designed especially for you.
Formulated with a selection of purifying ingredients, which help to gently cleanse the hair and scalp, each product helps to remove the impurities that weigh the hair down.
- Black Sesame – Sesame Oil helps to promote healthy circulation in the scalp, which in turn induces hair growth. By keeping your scalp healthy, you will notice a huge difference in the volume of your hair.
- Grapefruit – A natural cleanser, Grapefruit helps to remove all dirt and impurity build-up from the hair to leave it feeling weightless and clean. Sometimes, a lack of volume can be caused by product build-up, so using astringent ingredients will help to tackle this.
- Kiwi – Naturally rich in Iron, and Vitamin C, Kiwi helps to promote healthy blood flow and strengthen your hair from its roots to the tips. This ensures your hair remains pliable and strong, and able to hold its own weight. The result is a beautiful volume.
- Kaolin Clay – This helps to remove excess dirt and oil in the hair, and is an extremely purifying ingredient. Coupled with the grapefruit, the duo are every volume chaser’s dream.