Juicy Couture

Juicy Couture is an LA lifestyle brand infused with casual glamour and an irreverent attitude, designed for kick-ass girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs.

Formed in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, the brand's original focus was on creating premium athleisure apparel and matching accessories, which propelled the duo to worldwide recognition.

Off the back of its success, Juicy Couture decided to expand its portfolio, creating a line of sensuous fragrances in 2006. Two years later, the iconic Viva La Juicy Eau de Parfum was born - a fan favourite to to this day. With a few spritzes, you’ll soon see why, as the air around you is transformed into a lusciously floral aroma that is dominated by notes of sweet vanilla, irresistible caramel and rich jasmine. Housed in an iconic glass bottle decorated with a juicy pink bow, it’s recognisable anywhere.

Shop the whole collection of Juicy Couture perfume and fragrances here on LOOKFANTASTIC.