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{ Benefit Range }

Introducing Stay Flawless

If easy was a crime she was guilty


One of the most exciting launches from the multi-award winning make up brand, the 'They're Real!' collection boasts the perfect eye make up products put together to magnificently transform your peepers.

The newest addition to the range, the the They're Real! Push Up Liner Pen's matte black gel formula has an innovative soft Accuflex™ tip that makes it so simple and easy to get closer to the lash line, creating a pristine, perfect line from corner to corner. This waterproof formula will not smudge or dry out, leaving your eyes looking bigger and more beautiful.

The UK's No 1 best-selling They're Real! Mascara from the beauty brand boasts a jet black formula which works to effectively lengthen, volumise and separate lashes for a spectacular "out-to-here", fluttery eyelash look! The brush is also specially designed to maximise the performance of the long-wearing formula.

Specifically formulated to tackle the They're Real Mascara and Eye Liner after use, the They're Real! Remover has a balm-like cream formula, which is strong enough to remove eye make up, yet gentle enough not to irritate sensitive eyes.

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About Benefit Cosmetics

Unique, quirky and 100% gorgeous. Benefit Cosmetics was first established in 1977 in San Francisco by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialised in quick-fix products for beauty dilemas. Flash forward 30 years and our fun brand has now gained cult status thanks to our make-up must-haves such as benetint, the POREfessional and They're Real!