benefit’s newest sensation, the Roller Lash Mascara, is finally there to add some much-needed hook ‘n’ roll to your daily make-up regime! Holding up to 12 hours, the black mascara will lift, separate and curl your eyelashes and give your eyes a more open and intense look.
– Customer Review
Unique, quirky and 100% gorgeous. The brand was first established in 1977 in San Francisco by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialised in quick-fix products for beauty dilemas. Flash forward 30 years and benefit cosmetics has now gained cult status thanks to our make-up must-haves such as benetint, the POREfessional and They're Real!