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Shop the entire collection from complexion perfectors to beyond belief mascaras.
Your secrets for complexion perfection.
Eye looks to suit every occasion, from day to night.
Our iconic tints, highlighters and box o' powders all in one place.
Lip gloss speaks louder than words! Shop benefit's lip range today.
One for you...one for me! Find your perfect gifts and beauty kits here!
Skincare solutions so radiant, you'll need a dummer switch!
Shop our range of scintillating scents.
Accessories and tools for fool proof glam!
benefit Do the Hoola
FREE Benefit Its Potent Eye Cream Deluxe when you buy any 2
benefit They're Real! Sexy on the Run
benefit They're Real! Push Up Liner Purple
benefit They're Real! Push Up Liner Blue
benefit They're Real! Push Up Liner Green
benefit They're Real! Push Up Liner Brown
benefit They're Real! Mascara - Brown
benefit They're Real! Mascara - Blue
benefit Operation: Pore-Proof!
benefit Real Sexy Steal
benefit They're Real! Mascara - Black
benefit the Porefessional Primer (22ml)
benefit Hoola (8g)
benefit Roller Lash Mascara
benefit Dr. Feelgood (24g)
benefit Dandelion (7g)
benefit Primping with the Stars Kit
benefit Gimme Brow Gel - Light/Medium
benefit they're Real! Push Up Liner
benefit That Gal (11ml)
benefit’s newest sensation, the Roller Lash Mascara, is finally there to add some much-needed hook ‘n’ roll to your daily make-up regime! Holding up to 12 hours, the black mascara will lift, separate and curl your eyelashes and give your eyes a more open and intense look.
– Customer Review
Discover Benefit Puff-Off, the instant eye gel that smooths under-eye puffiness. Be the first to try it!
For thick and luscious arches that look naturally voluminous.
Show stopping eyes have never been easier to achieve with the They're Real range.
Unique, quirky and 100% gorgeous. The brand was first established in 1977 in San Francisco by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialised in quick-fix products for beauty dilemas. Flash forward 30 years and benefit cosmetics has now gained cult status thanks to our make-up must-haves such as benetint, the POREfessional and They're Real!