Shop the entire collection from complexion perfectors to beyond belief mascaras.
Discover Benefit Puff-Off, the instant eye gel that smooths under-eye puffiness. Be the first to try it!
For thick and luscious arches that look naturally voluminous.
Win an exclusive trio, including the brand new They're Real liner and Makeup Remover!
Unique, quirky and 100% gorgeous. The brand was first established in 1977 in San Francisco by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialised in quick-fix products for beauty dilemas. Flash forward 30 years and our fun brand has now gained cult status thanks to our make-up must-haves such as benetint, the POREfessional and They're Real!