First things first, about that name… hissyfit was named after a brief fit of anger due to the difficulty in finding simple, elegant cosmetics that are easy to apply and can make you look great in minutes. This frustration bore a revelation – hissyfit. Their mission is to create empowering, educational, easy-to-use beauty products that take the guesswork out of your regime. hissyfit was formulated for busy, committed women who want to emerge not only more beautiful, but more confident. You will look better after your hissyfit.