Introducing, the NEW Blonde system from Paul Mitchell, a new icon in the hair care world. The first system from the hair care brand which specifically cares for all blondes. From platinum hair shades, to warm, honeyed locks and ash blondes, these protein packed products are guaranteed to make every blonde steal the limelight. The Blonde System boasts products for every blonde hair colour. The Platinum Blonde Shampoo works best for natural and colour-treated blondes who want to keep their shade cool. The Shampoo works to banish brassiness and brings out the best in your blonde shade. The Forever Blonde Shampoo helps soften and strengthen as it cleanses, and is blended with the hair care brand's exclusive KerActive protein, which guards against breakage. This Shampoo is infused with special botanicals, including tumeric, chamomile and lemon peel, to help keep blonde hues light and bright. The Blonde System range also includes the Forever Blonde Dramatic Repair, which has been specially formulated to treat fragile blonde hair, whilst restoring health and vitality instantly. It's loaded with Safflower oleosomes, macadamia nut oil and the brand's exclusive KerActive protein, which works to soothe and replenish dry, damaged hair.
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Over 25 years ago, two friends founded a company 'by hairdressers for hairdressers' that would provide tools of success for the entire beauty industry. Today their vision has become a reality with Paul Mitchell growing into the largest privately held beauty company in the world. Their commitment to creating quality professional hair care products has never wavered. Paul Mitchell® is always looking out for their furry friends. In 1987, they became the first professional beauty company to announce that they don't conduct or endorse animal testing.