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The men-ü philosophy:
men-ü recognise the difference between the beauty and grooming
requirements of men and women. Most men require a range of grooming
products that are not only different from those that a woman
would use, but that also make a difference. The men-ü range
has been developed with the principle that “performance
matters”, and their mission is: “to introduce more
men to quality grooming.” |
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Research & solution:
A man’s face is very
different to a woman’s: men have facial hair, thicker
skin, bigger sebaceous glands and shave; therefore they tend
to have oilier skin. In addition to this, many men do not know
how to shave correctly and are unaware of the benefits, this
is where men-ü aspires to interest and inform their customer
base.
The differences don’t stop there; men also sweat more
and have approximately 10% more scalp hair than women. Men generally
wear their hair shorter with different styling products to women
and they keep their toiletry products in a limited space environment
such as in their shower or bathroom. Recognising these essential
differences has allowed men-ü to develop a limited number
of high performance products, that cater for all men’s
grooming needs. Their ultra concentrated formula’s facilitate
the use of the finest ingredients and the locking pump’s
provide an accurate product dosage. The bottles are less than
13cm in height, which gives the added bonus of saving space
in the bathroom or sports bag. The range is also complemented
with Italian shaving brushes: the Premier Shaving Brush is the
first significant change to shaving brushes in over 250 years
making use of specially developed synthetic bristles and men-ü
believe it is the best shaving brush available. |
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| The men-ü range is used in many professional
salons & barbers and has won multiple awards, so why not try it
today! |
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