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Brand focus   The men-ü philosophy: men-ü recognise the difference between the beauty and grooming requirements of men and women. Most men require a range of grooming products that are not only different from those that a woman would use, but that also make a difference. The men-ü range has been developed with the principle that “performance matters”, and their mission is: “to introduce more men to quality grooming.”   Research & solution: A man’s face is very different to a woman’s: men have facial hair, thicker skin, bigger sebaceous glands and shave; therefore they tend to have oilier skin. In addition to this, many men do not know how to shave correctly and are unaware of the benefits, this is where men-ü aspires to interest and inform their customer base. The differences don’t stop there; men also sweat more and have approximately 10% more scalp hair than women. Men generally wear their hair shorter with different styling products to women and they keep their toiletry products in a limited space environment such as in their shower or bathroom. Recognising these essential differences has allowed men-ü to develop a limited number of high performance products, that cater for all men’s grooming needs. Their ultra concentrated formula’s facilitate the use of the finest ingredients and the locking pump’s provide an accurate product dosage. The bottles are less than 13cm in height, which gives the added bonus of saving space in the bathroom or sports bag. The range is also complemented with Italian shaving brushes: the Premier Shaving Brush is the first significant change to shaving brushes in over 250 years making use of specially developed synthetic bristles and men-ü believe it is the best shaving brush available.       The men-ü range is used in many professional salons & barbers and has won multiple awards, so why not try it today!