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Want to protect the vibrancy and longevity of your colour treated blonde hair, without disturbing or losing your hair’s colour molecules? Well, Joico’s Color Endure Violet Shampoo, will do just that using its Multi-Spectrum Defense Complex.
Return the gleam to your golden hair Joico Color Endure Violet Shampoo. This colour-maintenance shampoo will ensure your hair colour lasts longer; and your hair will become softer, more manageable and stronger. It will gently cleanses while protecting the vibrancy and longevity of your colour treated hair.
Directions of Use
Product Code: 8956


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| JOICO COLOR ENDURE SHAMPOO FOR LONG LASTING COLOR (300ml) Member price: £10.95 | JOICO ICE TRIPLE EFX (250ml) Member price: £8.46 |

THANKS again, Joico for a fabilous product. Everyone with blond hair should use this shampoo once a week. You can see the different after the first use (all the yellow tones has dissapeard).So, thank you Joico for saving my hair once again. Best wishes Norwegian girl!
kperss
Helps remove the yellow tone that blonde hair can get. Smells good too... I use it once a week. I prefer this rather than Loreal silver.
Hani
This product is fantastic I have mousey blonde hair and have it coloured ash blonde, I only need to use this product every 3 to 4 weeks so lasted for ever and a day. One warning tho be careful not to leave it on to long or use it too much as your highlights can have a blueish tint to them until the next normal wash, but with every hair product it is trial and error to what suits your hair, you may need to use it more regular than me. I can't stress enough how perfect it is especially during the time your colour is due and is looking a bit dull.
Pinknfluffy