MATRIX AMPLIFY ROOT LIFTER (250ML)

Matrix Amplify Root Lifter is Step 3 in a 4-Step volumising system. It builds body and thickness at the roots, and provides long lasting volume with flexible memory hold.

This volumising shampoo features Thixel Thickening Technology which boosts from the base as it thickens without weight to achieve fuller hair that’s clean to the touch. Matrix Amplify Volumising Shampoo delivers increased thickness, maximum volume and long-lasting memory hold.

One of The O.C.'s talented stylists uses Amplify Root Lifter on Benjamin McKenzie and "loves the effect it has on his hair." This product is also used on the show's Kelly Rowan, who "fell in love with Amplify Root Lifter" after she starting using it on her on the set of The OC.

Directions of use:

• Direct snozzle applicator close to the scalp
• Apply to areas where you need lift most
• Gently massage on to root and scalp
• Blow dry, set, or dry naturally

Product Code: 13181

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