Pureology
Pureology brings professional colour care into every wash day with sulphate-free, 100% vegan formulas designed to protect vibrancy while caring for your hair. From shampoos and conditioners to masks, oils and leave-in treatments, each collection pairs targeted benefits with sensorial textures and signature scents.
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Recommended Retail Price: £26.00Current price: £20.80
Recommended Retail Price: £32.50Current price: £26.00
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NEW SMOOTH GLOSS
TRANSFORM FRIZZ TO SILK
Introducing Pureology Smooth Gloss — the new smoothing system designed for anyone who wants frizz-free hair with a radiant, glass-like shine. These 100% vegan and sulphate-free formulas gently cleanse and condition while rebalancing moisture with nourishing amino acids, leaving hair soft, smooth, and beautifully glossy without any heaviness.
At the heart of the range is our innovative Silkmorphose™ Spray, engineered to defend against frizz and humidity for up to 72 hours — so your smooth, sleek finish holds strong, whatever the weather. And because Pureology is trusted by colourists worldwide, every formula includes our signature AntiFade Complex®, helping to protect your colour from fading while you smooth and shine.
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FREQUENTLY ASKED QUESTIONS
Which Pureology range is best for my hair type?
Choose Hydrate for dry hair, Hydrate Sheer for fine, dry hair, Strength Cure for damaged hair, Pure Volume for flat hair and Smooth Gloss for frizz-prone strands.
Is Pureology Hydrate Sheer suitable for fine hair?
Yes. Hydrate Sheer offers lightweight moisture for fine, dry hair. Apply conditioner mainly through the mid-lengths and ends to avoid weighing down the roots.
Can Pureology be used on uncoloured hair?
Yes. Although Pureology specialises in colour care, its shampoos, conditioners and treatments can also support natural hair. Choose your range according to your hair type and main concern.
Pureology. Made to feel.
SENSORIAL SELF-CARE. QUALITY COLOR CARE. LUXURIOUS HAIR CARE.
Pureology is a premium professional color care brand offering transformative results with vegan* and sulphate free formulas which provide gentle cleansing. In its simplest sense, the Pureology name (pure x ology) exquisitely blends two ideas to construct the perfect hair care journey.
Sensory x efficacy. Pure x scientific. Lavish experience x unmatched quality. With its signature lather, enticing aromas and silky-smooth results, Pureology strives to stimulate the senses while actively protecting each precious hair strand during washing + preserving your color.
Founded in California, Pureology was the first color care brand that refused to sacrifice purity for performance. Pioneers of the most-gentle, vegan formulas* that not only feel, look and smell indulgent, but also deliver real results.
Discover Pureology and find the best products from their range today!
* Every formula is made without animal products or by-products. Pureology never tests on animals.