
Return the warm blonde tones to your hair and make your beautiful golden locks shine with this new Joico Color Endure Violet Shampoo.
Color Endure Shampoo uses Joico's exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong colour longevity and tonal integrity in your hair. It will maintain your colour whilst gently cleansing your hair.
Directions of Use
Jennie
Brilliant - a must for highlighted hair.
Having spent years battling the dreaded 'brassiness', I've finally found a cure. I really like the Joico range anyway and have found this product does exactly what it says. My colour lasts so much longer without fading or turning yellow or brassy. I tend to use twice a week and follow with a normal shampoo and conditioner. Brilliant product and well worth the money.
H
Love it!!!
I LOVE this product!!!! Smells good and does what it says! recommend it! Im addicted
Jennifer
A must-have for all blondes!
I cannot live without this product, makes such a difference to blonde hair. I use this several times a week to keep my hair in great condition, and keep the ash, cool tones from going yellow and brassy. Better than any other "blonde" product out here, and trust me I've tried enough of them! Well worth spending a bit extra on, my highlights cost a fortune so I can't scrimp on the upkeep!
Monica
Love it!
Best i ever tried for bleached hair.
lene
ALL BLONDS! GET ONE:))
All blondes should have one! Your hair gets a cold blonde colour and I LOVE it!!!