L'Oréal Professionnel Série Expert Silver (250ml)


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Availability: In stock | Usually dispatched within 24 hours


This série expert Silver shampoo gives clarity and shine for grey and white hair. Amino acids work to maintain the condition of white and grey hair, retaining a purity and natural sheen which gives your hair a healthy look and feel.

With the specific anti-yellow action Silver shampoo may also be used for reducing unwanted yellow tones of pre-lightened, tinted blonde hair or highlights.

Directions of Use:

  • Wet yourhair and distribute shampoo evenly throughout
  • Massage to create lather
  • Rinse thoroughly and wash your hands after use

Product Details

  • 250ml

Delivery & Returns

Express Delivery Available - If ordered before 9pm, delivered by courier next working day. More Info »

If ordered before 9pm, delivered by courier next working day. Available on orders placed before 9pm (2pm weekends and Bank Holidays) for delivery next business day. Applies to most delivery addresses within mainland UK.

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: In stock | Usually dispatched within 24 hours

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.

Customer Reviews




(96 Reviews)

  • 5    74
  • 4    18
  • 3    3
  • 2    0
  • 1    1

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Showing 1 to 50 of 96 reviews :
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Great product for blondes that want to keep hair super white! great for keeping hair bright in between salon appointments

10 July 2014 by


Just received my product, which was delivered super fast. Used once and can already see the difference. Have recommended LookFantastic as a brilliant site and two of my friends have already bought the same product. Have earmarked your site and will definitely be shopping with you guys again. Many thanks, Kath (a super satisfied customer)

15 April 2014 by


Awesome for brassy hair!

This is the best purple shampoo I have ever used, it really helps to tone and get rid of those nasty yellow tones in your hair. I would recommend using a really hydrating conditioner and a deep treatment as this is the most drying shampoo I have ever used, but other than that, this is my recommendation for the dames with blonde hair :)

10 April 2014 by


Loreal silver shampoo

Brilliant shampoo use once a week to keep the blonde in my hair looking fresh and stops it going brassy!

8 April 2014 by


This shampoo is great but I'm getting build up of purple ash on top & the rest of my hair has stayed a more yellow blonde!!! Plz hlp I want it all the same shld I apply it dry??

8 April 2014 by



I think that this silver shampoo is the best choice if you don' want to spend more money. My hairdresser is also using it!

21 March 2014 by


Silver hair

Efficient service and product true to description, very suitable for all over natural white hair giving it a silvery shine

10 March 2014 by


Does its job.

This shampoo cuts brassiness out of my hair but it can leave them lookin a bit greenish. I was hoping for a violet to show. My hair was bleached and also coloured blonde, perhaps the box colour makes it greenish over violet.

9 December 2013 by


Great for blonde hair.

Great shampoo. Removes all unwanted yellow from your hair.

4 December 2013 by


Perfect as a toner

I have wanted for a long while to have silver/white hair, but anything I used in the past would not quite work like I wanted. This shampoo actually worked amazingly well to turn my platinum blonde to a gorgeous silver/white color, with just a very slight touch of blue/purple shine. You have to be careful to apply it equally and not for too long though, as it can stain your hair easily.

14 November 2013 by


Brightens like no other

This makes my blonde hair brighter & lighter and gets rid of any brassiness in my hair, it makes such a huge difference! I have tried other purple shampoos but no other gives the results this one does. Be careful, it is a very intense purple colour and it stains things easily. It can also feel quite drying on the hair so use a deep conditioning mask after to keep your hair soft & smooth.

17 October 2013 by


Does the trick!

Have been using L'Oréal Professionnel Série Expert Silver to remove the brassy colours that can appear a while after dying your hair light blonde - this has worked a treat and kept my hair nice and light without any orangey tones appearing. You can adjust frequency of use depending on how light you want your hair to be, and only have to use the tiniest amount for it to do the trick. All without damaging your hair too!

11 October 2013 by



This L'Oréal Professionnel Série Expert Silver is a great shampoo to keep your hair alive and silver and not just grey and dull.

30 September 2013 by


Great Stuff

This L'Oréal Professionnel Série Expert Silver keeps my greyish hair from looking a dull yellow. (The result of other products applied to control my thin fly-away hair) it's great to use despite the bluish purple colour. Good product.

9 September 2013 by


It really shines

I have a natural gray hair, almost white and have had it since I was about 30. With this shampoo it really shines. After I start using it I have received so many compliments, and people ask me which hairdresser gave me that beautiful hair color. I can only reply that it is due to this shampoo.

29 August 2013 by


The best ive tried!

I have a lot of bleached highlights and always use a purple shampoo and this L'Oréal Professionnel Série Expert Silver is the best I've tried. It's a purple lather and the water turns purple too, but my hair has never tinged with colour but stays a really clean creamy blond. I don't have a toner over my highlights anymore whereas I always used to! Would highly recommend above standard off the shelf purple shampoos.

20 August 2013 by


Not the best

Well, this L'Oréal Professionnel Série Expert Silver is OK. But after a while if you have pale blonde hair like I do, then it can quickly turn your hair into having this green tinge to it. It's because blue eliminates only orange, and if you mix blue+yellow you get green. If your hair is rather orange then this is perfect. I can't use it anymore because it turns my hair green-ish. Recommend this for people with silver/grey hair from age or people with orangy blonde hair.

25 July 2013 by


be careful

I used to use this L'Oréal Professionnel Série Expert Silver on my coloured blonde hair but when I started having bleach on my roots when using this stuff it as made my roots bright orange!

16 July 2013 by


L'Oréal Professionnel Série Expert Silver

L'Oréal Professionnel Série Expert Silver is the best silver shampoo I've had! Definitely brightens up blonde hair and gets rid of yellow tones. Smells nice! Leaves hair clean but not crusty. Lovely product for blonde hair!

9 July 2013 by


Silver kick

I have tried several silver shampoos, and ever since i have used this one from L'oreal i have revieved several questions about my hair! Many think, that I have dyied it!!! Will never change from this! Perfect result!!

29 April 2013 by


Wonderfull silver

I can't do without it any more!

15 April 2013 by


Everything was perfect.

12 April 2013 by


Highly pigmented

Definitely the strongest purple shampoo I have ever used. Not as moisturising as some of the others I have used, but great at knocking out the yellow tones that occasionally appear in my platinum blonde hair once the initial toning wears off. Just be careful you don't leave it in for too long - it turned my hair a little purple when I did so. I would recommend diluting it down with your regular shampoo. Overall impressed, have repurchased.

10 April 2013 by


Silver shampoo

My daughter accidentally coloured her hair in a strange orange/blonde colour, but this shampoo took away some of the worst orange tones.

30 March 2013 by


L'Oréal Professionnel Série Expert Silver

This is a great shampoo. I only have light stripes in my hair but use it anyway even if it is for grey hair and it works magic!

29 March 2013 by



L'Oréal Professionnel Série Expert Silver (250ml) is a really good shampoo, I love it a lot. I don't think I am going to change my shampoo from now one. My hair looks fantastic after every use!

26 March 2013 by



L'Oréal Professionnel Série Expert Silver is the best silver shampoo on the market, it conditions and leaves hair shiny with no brass or yellow tones. I have always given this product high marks, it's highly recommended.

12 February 2013 by



The L'Oréal Professionnel Série Expert Silver is an amazing product! It really helps to turn the yellow tone hair to a grey-silver one. I am very, very pleased with it! I would definitely recommend it to everyone with blonde hair.

28 January 2013 by


Best product ever for highlighted hair

My hairdresser recommended me this as my highlighted hair is prone to turning brassy, and i'd had a bad dye job which exacerbated the problem. Not only does the shampoo do exactly what it says on the bottle (i.e. strip away brassy tones to reveal lovely highlights), it also gives my hair amazing shine. Well worth the price - I have tried other cheaper shampoos with blue pigment in, but none have come close to the results that this one gives. Absolutely top marks!

23 January 2013 by


Blue shampoo dyes blonde- blonde!

This violet blue shampoo I use on my bleached hair to make it less yellow. This shampoo lathers well and if left on makes my hair so much brighter and less brassy. Brilliant! Good value for money as a little goes a long way.

21 January 2013 by


L'Oréal Professionnel Série Expert Silver

This L'Oréal Professionnel Série Expert Silver is excellent throughout. I recommend it!

17 January 2013 by


L'Oréal Professionnel Série Expert Silver

L'Oréal Professionnel Série Expert Silver is simply the best shampoo for Blonde hair, highly recommend!

14 January 2013 by


L'Oréal Professionnel Série Expert Silver

I could not be any happier with this L'Oréal Professionnel Série Expert Silver, I recommend it!

11 January 2013 by


Silver Fox

Brought L'Oréal Professionnel Série Expert Silver for my husband as he has grey hair and he is quite taken with it as it gives it a glossy appearance.

9 January 2013 by


Great product, great service!

I love the L'Oréal Professionnel Série Expert Silver (250ml). I highly recommend the site!

19 December 2012 by



L'Oreal shampoo as served me well over the years and I have no problem recommending this or any other L'Oreal shampoo to any one; it's fantastic!

18 December 2012 by


I have been using L'Oréal Professionnel hair products for a year and even my hairdresser noticed an improvement on my hair! They have excellent products! My bleached hair is shiny and healthy!

13 December 2012 by


Best silverschamoo!

Since not being a "true blonde" a good silver shampoo is truly a must. I've tried several brands and all I can say is that L'oreal is the BEST! It does the job of getting rid of the yellow tones and is also very affordable. Five stars!

6 November 2012 by


fabulous once-weekly shampoo

Used once a week, and no more, this L'Oréal Professionnel Série Expert Silver is an excellent product. Conditions, cleans and corrects any slight yellowing on my grey-white hair. Overuse may give purple haze!

5 November 2012 by


good shampoo

I have natural ash blonde hair. This L'Oréal Professionnel Série Expert Silver really brings out some of the natural highlights I have in my hair, my only wish is to have more prominent result over time. Now I am half way through the bottle, and there is no improvement in colour payoff. However, I'd recommend it to anyone who wants to enhance their natural blonde hair colour. The product would work alot better on coloured, bleached or natural grey hair.

26 October 2012 by


Excellent L'Oréal Professionnel Série Expert Silver.

25 October 2012 by



I have not tried L'Oréal Professionnel Série Expert Silver as I bought it for my friend, she has coloured blonde hair and really likes it and buys it over and over again. Very good product.

17 October 2012 by


The top best

It is really nice. One of my favourites amoung the macadamia and kerastase one for coloured hair. L'Oréal Professionnel Série Expert Silver leaves you hair soft and conditioned. You get alot of product for value. I have long bleached blonde fine hair.

17 October 2012 by


Review of Loreal Serie Expert Silver Shampoo 250ml

Love this shampoo - really brings out the silver in grey hair

22 September 2012 by


Review of Loreal Serie Expert Silver Shampoo 250ml

Makes my silver/white streak super shiny, I love it!

21 September 2012 by



Makes my blond colored hair shiny and gets the "yellow" away.

12 September 2012 by



Great L'Oréal shampoo if you want to remove all the yellow tones in your hair, and it really works! Do not dry your hair! I really recommend this product.

10 September 2012 by


Review of Loreal Serie Expert Silver Shampoo 250ml

Bought it as my hair had started to look yellow on the ends, this product removed the yellow tinge and its now back to its lovely silver colour

2 September 2012 by


Get Rid Of Yellow Tones

l.oreal silver shampoo does a great job in removing dreaded yellow tones in my silver hair but very disappointed at having to pay £4.95 for delivery thus making this charge almost as dear as the shampoo. Not a good purchase via look fantastic in my opinion.

31 August 2012 by


Review of Loreal Serie Expert Silver Shampoo 250ml

Love this product! Takes the brassiness out of highlighted hair.

31 August 2012 by

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L'Oréal Professionnel Série Expert Silver (250ml)