Too Faced Shadow Insurance - Primer


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Availability: Sold out


Too Faced Shadow Insurance Primer is your full-coverage insurance policy against all fading, creasing, melting, blurring, oil-slicked and hard-to-blend eye-shadow accidents.


Too Faced Shadow Insurance Primer is a silicone based eye-shadow primer that transforms any eye shadow into a perfectly blendable colour-drenched intensified version of itself, then locks down perfectly ‘till you take it off.


This skin soothing formula evens out the skin tone on your lids and smoothes out lines while it secures a barrier between the oils of your skin and your make-up so no shadow catastrophes will ever happen again.

Directions of use:

  • Apply a small amount to your eyelids, wait 30 seconds then apply your shadow.


Product Details


Delivery & Returns

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: Sold out

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.

Customer Reviews




(48 Reviews)

  • 5    41
  • 4    6
  • 3    0
  • 2    0
  • 1    1

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Showing 1 to 48 of 48 reviews :
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Good product

The primer can prevent the eye shadow and eyeline melt. The eye shadow color is more sharp than without using it.

18 November 2014 by



This is, handdown, the best primer i have ever tried! It make my eyeshadow last all day, makes the eyeshadow more opaque and the shadow goes on smooth. The product is going to last you forever, but i still bought a backup, just in case ;-)

26 October 2014 by


not sure

Even after thoroughly shaking the tube the product come out seperated with oil film on top then I mix it together. Am not sure if I just received a dud or is that the formula of the product

17 October 2014 by



It's easy to use on the eyes, smooth very softly,feel comfortable!

15 July 2014 by


good product

it's a good product for me. i love it.

14 July 2014 by



This database eyelids is the first I've tested and oh my god I love it it is really perfect outfit excellent intensifies brief blushes go for it!

10 June 2014 by


5* product

Too Faced primer is perfect for me. Make up stays all day long even if I have dancing lessons. I have tried several primers but only this one helps me to create fresh and good looking sight. What I love more about this primer is a fast absorption. 5* product and no more comments are necessary. I responsibly confirm that it is absolutely worth the money it costs.

6 May 2014 by


Amazing primer

I am a makeup artist and this products is my holy grail, a perfect eyeshadow base which works every time even if it's very hot and humid weather. The eyeshadow applied on the top of this base doesn't crease at all. Love it!

24 March 2014 by



I love this eyeshadow primer. It does intensify my shadows and make them last all day with absolutely no creasing!^^ I give it 4 stars instead of 5 cause i think its a bit hard to meassure how much you need, a very little amount goes a looong way!

21 January 2014 by


Trusted product, trusted seller

I've been using Too Faced Shadow Insurance for years, it is my go to primer. Not only does it help eyeshadow stay crease proof all day, it also helps my sensitive eyes wear the more daring colours and glitters that would normally irritate them. A tube lasts absolutely ages even with daily wear, true value for money!

9 December 2013 by


great buy

Lives up to its promises and keeps all sorts of eye shadows in place. Doesn't make my eyes sting when I have sweat running down my face in sports. Not sure whether this is due to the formula or it just stays in place through the sports.

9 December 2013 by


Too Faced Shadow Insurance

This Too Faced Shadow Insurance is absolutely perfect!

20 August 2013 by



I have oily skin in general and even eyelids that seem to melt! My eye makeup would usually look nice for about an hour and then it was down hill from there. By the end of the work day it would be all melted away. I've tried several primers (MAC eye base, Urban Decay) but nothing comes close to this Too Faced Shadow Insurance. It's really great! Eye makeup stays just like it was when you first applied it - all day long. Can't recommend it enough.

29 May 2013 by


The best I've found so far

This Too Faced Shadow Insurance is a very good primer. Slightly tinted, and keeps my eyeshadows in place all day long. I have oily lids, but this one still works very well. Since you only need a tiny amount, this little tube lasts forever.

30 April 2013 by


Too Faced Shadow Insurance - Primer

A lovely product. Stays put all day - at night when my foundation is almost gone and my face is a bit shiny my eye make up is still perfect.

22 April 2013 by


Too Faced Shadow Insurance-Primer

I'm a big fan of the Too Faced Lip Insurance Lip Primer so I thought I would try the Too Faced Shadow Insurance - Primer. I'm so glad that I did. This amazing product does what it says on the box. It will stop your eye-shadow melting into creases and losing color so it still looks fresh after a days wear. This is a must buy for everyone, especially the older woman.

16 April 2013 by


no creases

This product is excellent, I always have problems with my eye shadow creasing really quickly and since I've been using this I've been crease free. I would recommend it.

6 April 2013 by


I love this!!!!

Most of the reason I love this it comes in a tube, no more wasting of product, and you need such a small amount that this will last me for a long time!!!! Just purely awesome!!! Will definitely buy again!

25 March 2013 by


Amazing primer

Too Faced Shadow Insurance is a must-have product. The eye shadows really stays put until I remove it at night. If I had not tried it, I would never believe it!

21 March 2013 by


Great primer

This Too Faced Shadow Insurance is a great product, I can tell a big difference when using it! My eyeshadow stays on for hours and hours without creasing. I recommend it for all - just don't use too much, a single little drop will do.

18 March 2013 by


Amazing product. First primer I have tried that actually works. My makeup now stays on my eyes, not all down my face as can happen sometimes.

11 February 2013 by


Best shadow insurance

I love this Too Faced Shadow Insurance - Primer! For me it's the best eye primer, and it makes your eye shadows a more vibrant colour and stay in place all day long.

18 January 2013 by


Best primer!

Too Faced Shadow Insurance - Primer is simply the best primer ever! I have very oily lids and this one never lets me down. Eyeshadow looks intense over this, but is still easy to blend. I love it and I'm not buying a different primer anymore!

15 January 2013 by



Too Faced Shadow Insurance - Primer is the best primer I've tested so far!

7 January 2013 by


I am very satisfied with the Too Faced Shadow Insurance - Primer! Thanks!

13 December 2012 by



The best primer ever. Eyeshadow goes on smooth and is blendabale then stays put all day. Love it!

10 December 2012 by



I do like this primer but when I first tried it, I thought it was way too thin and oily. The first time I used it, it was mostly just oil. I spent some time shaking it up everyday for a few days and squishing it around in the tube, and it helped. I would say that this is a good primer and I prefer it over the clinique primer because theirs has too much frost in it. What this won't do is help with fine lines. It doesn't help in that way at all, BUT it does keep your eye shadow in place!

8 December 2012 by


Must have!

Too Faced Shadow Insurance - Primer is the best primer that I have ever used. I will be buying it again and again! It makes eyeshadows stay on all day without creasing.

5 December 2012 by


Definitely best shadow primer I`ve ever used!!!!

It's great! It was the first time I used a creamy shadow primer, had a little doubt that it would give a greasy effect, but the shadows fixed perfectly and kept in place until the late evening! Would definitely buy again!

10 November 2012 by



Best Too Faced Shadow Insurance - Primer ever. My make up stays on all day without re-applying.

12 October 2012 by


Very nice primer

This primer is very nice but it won't hold glitter very well.

21 September 2012 by


Nice product!

Nice product, smooth, and easy in application. Eye shadows stay all day long. Will buy again, recomended.

4 September 2012 by



This is my new favorite primer! Absolutely no creasing. A little goes a long way, and it's well worth the money. I'll keep buying this one

9 August 2012 by


The best ever!

This is the best primer I have ever tried on! The makeup last all day and all night on =)

6 July 2012 by


Could not live without

I didn't realize how much I depended on this product until it ran out. The difference is so evident. With - almost perfect makeup at the end of the day. Without - faded, smudged and patchy eyeshadow and liner. Worth the cost.

2 July 2012 by


You need

A pre-basic eyes that get the shadows remain perfect despite enjoying a dip in the pool, for me is important, I will always repeat...

29 June 2012 by


Perfect primer!

This primer is fantastic!

24 June 2012 by


best primer!

This is definitely the best primer I've ever tired, it keeps my eye shadows looking great all day (and night). For me it works even better than UDPP.

25 May 2012 by


the true insurence

I got this product mostly because of reviews a saw in blogs all over the net, and I can now say for myself it delivers the goods. although it takes a little more skills to create the same perfectly blended look on top of this primer, once you are done, the look is there to stay. I'v tried it for 15 hour day's and with shadows that used to mess up after 3 hours and the shadows didn't move even one bit.

26 April 2012 by


I've finally found the best eye primer

I;ve been looking for eye primers for a long time. MAC was too heavy for me and Urban was the one I used to like - it didn't provide best results but it was ok (better than the otheres). Last week I received Too Faced Shadow Insurance and... this is it! it is perfect primer! my eye shadows stay now ALL DAY LONG!!! Highly recommended!

25 April 2012 by


The Best

This is really the best primer I have ever encountered. I have oily lids and everything creases very easy, and nothing else than this works to prime it. Urban Decay's primer works very well too, but I still prefer this handy tube. Sometimes the liquid inside this may start to separate, but just shake the tube hard every time before you open it so it really won't be a problem. Lasts a long time, I've used one tube for a year now. Bought more!

24 April 2012 by


I really love this primer. I've bought it for the second time. It slicks on perfectly and easily, and really does what it says: no fading, no creasing and no melting. By the evening the eyeshadow seems as if I recently applied it. Very recommended!

22 April 2012 by


The one

Amazing fantastic brilliant.... I've searched high and low and tried every long lasting primer shadow gel etc but this is the one you are looking for. Its amazing. Powder eyeshadow which ive not been able to wear has now been on all day 8 am til 8 pm and not moved at all!!!!! Buy it now. Better than bobbi brown less drying than mac paints more versatile and knocks spots off benefit..

11 April 2012 by


Love it

this stuff is amazing.. i squeeze a tiny little bit of product to my finger and put it on my eyes.. very easy to blend and smoothe.. my eyeshadow stays on place all day long.. and my eyelids are very oily.. so i'm impressed..

7 October 2011 by



It is the best primer ever.A lot better tha UDPP

7 October 2011 by


never apply eyeshadows without it!

One of my 'must have' products...It makes all kind of eyeshadow brilliant...also the very not-pigmented ones...fab!

7 October 2011 by



Can't live without it. Perfect.

7 October 2011 by



I love wearing eyeshadow but have always disliked that by the end of the day the majority has come off and all I am left with is a build up of eyeshadow in the creases of my eyelids...not very glamourous at all! Since using this product, this problem is a thing of the past! My eyeshadow stays vibrant all day long and crease free! I LOVE IT! It is definately going to be a permanent fixture in my make up bag!

7 October 2011 by

Too Faced Shadow Insurance - Primer

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Too Faced Shadow Insurance - Primer