Urban Decay Eyeshadow Primer Potion - Original (11ml Tube)


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Availability: Sold out


Help your eyeshadow to last longer with Urban Decay Eyeshadow Primer Potion Original. Presented in an easy-to-squeeze tube, it improves the vibrancy of your eyeshadow and keeps it in place for up to 24 hours, without creasing. Drying invisibly, this extraordinary elixir will keep your eyes looking pretty around the clock. - L.M.

Directions of Use:

  • Smooth onto your eyelids
  • Allow to dry
  • Apply your eyeshadow

Product Details

  • 11ML

Delivery & Returns

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: Sold out

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.

Customer Reviews



4.785 4.785

(107 Reviews)

  • 5    87
  • 4    17
  • 3    3
  • 2    0
  • 1    0

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Reviewed on 18/07/2014 by

Excellent eye primer

Eye shadow stays perfect for looong time when using ud eyeshadow primer original. Without using primer on my eye lids make up melts away in few hours so primer makes huge difference. Definitely recommend!

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Reviewed on 04/06/2014 by

UD potion

I wanted it for so long it is amazing!!!! no creasing, long lasting, shadow intestifying!!!

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Reviewed on 16/05/2014 by

Love it! It's better quality than primer in naked palette

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Reviewed on 14/05/2014 by

This product is genial. How could anyone do a proper eye make up without it?! I'm very happy with my purchase from lookfantastic - Thank you!!

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Reviewed on 25/04/2014 by


I have very oily eyelids. Until this primer there was no other primer (and I tried a lot!) that actually hold the eye shadows all day long. Not even 5 hours. I used to put face powders on the primers just to make them more efficient. And even then, it helped for about 4 hours. This primer is perfect!!! My eye shadows stay in place after more than 12 hours! Perfect perfect perfect! I bought it once, and when I reached to half of the tube I already ordered another two. Now when I'm used to perfect eye shadows, I can't live without it! ;)

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Reviewed on 21/04/2014 by

Doesn't last all day long, but is best I have found so far. Good product in everyday use!

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Reviewed on 21/04/2014 by

eyeshadow primer

Full marks to Urban Decay Eyeshadow Primer Potion. Acually I never knew of it's existance and I went around with only one eye shadowed - the other eye's shadow had been eraced by my rubbing that eye when it itched. Now all that has changed and I am able to wear eyeshadow all day long and it stays put. I'm so glad I decided to try out this Primer. Thank you Urban Decay. Marlene

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Reviewed on 12/04/2014 by

Very good

I am pleased of the quality of the product, very good for my greasy eyelids. The price is high, but the product can be used quite longtime.

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Reviewed on 11/04/2014 by


Good primer, any cheap eye shadows looks fantastic and stays all day long

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Reviewed on 10/04/2014 by

best eyeshadow primer

I have tried a couple of other well-known brands and this is by far the best for me. I have no crease lines after wearing this with eyeshadow and an eyeliner. I am so pleased with it and it lasts a long time but I bought another tube ready as I don't want to be without it. Great brand and my daughter loves the eyeshadow palettes from Urban Decay too.

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Urban Decay Eyeshadow Primer Potion - Original (11ml Tube)

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Urban Decay Eyeshadow Primer Potion - Original (11ml Tube)