Urban Decay Eyeshadow Primer Potion - Original (11ml Tube)


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Help your eyeshadow to last longer with Urban Decay Eyeshadow Primer Potion Original. Presented in an easy-to-squeeze tube, it improves the vibrancy of your eyeshadow and keeps it in place for up to 24 hours, without creasing. Drying invisibly, this extraordinary elixir will keep your eyes looking pretty around the clock. - L.M.

Directions of Use:

  • Smooth onto your eyelids
  • Allow to dry
  • Apply your eyeshadow

Product Details

  • 11ML

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Customer Reviews




(107 Reviews)

  • 5    87
  • 4    17
  • 3    3
  • 2    0
  • 1    0

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Reviewed on Fri Jul 18 11:15:15 BST 2014 by 

Excellent eye primer

Eye shadow stays perfect for looong time when using ud eyeshadow primer original. Without using primer on my eye lids make up melts away in few hours so primer makes huge difference. Definitely recommend!


Reviewed on Wed Jun 04 17:21:28 BST 2014 by 

UD potion

I wanted it for so long it is amazing!!!! no creasing, long lasting, shadow intestifying!!!


Reviewed on Fri May 16 14:31:53 BST 2014 by 

Love it! It's better quality than primer in naked palette


Reviewed on Wed May 14 10:50:01 BST 2014 by 

This product is genial. How could anyone do a proper eye make up without it?! I'm very happy with my purchase from lookfantastic - Thank you!!


Reviewed on Fri Apr 25 11:27:10 BST 2014 by 


I have very oily eyelids. Until this primer there was no other primer (and I tried a lot!) that actually hold the eye shadows all day long. Not even 5 hours. I used to put face powders on the primers just to make them more efficient. And even then, it helped for about 4 hours. This primer is perfect!!! My eye shadows stay in place after more than 12 hours! Perfect perfect perfect! I bought it once, and when I reached to half of the tube I already ordered another two. Now when I'm used to perfect eye shadows, I can't live without it! ;)


Reviewed on Mon Apr 21 16:22:27 BST 2014 by 

Doesn't last all day long, but is best I have found so far. Good product in everyday use!


Reviewed on Mon Apr 21 11:20:24 BST 2014 by 

eyeshadow primer

Full marks to Urban Decay Eyeshadow Primer Potion. Acually I never knew of it's existance and I went around with only one eye shadowed - the other eye's shadow had been eraced by my rubbing that eye when it itched. Now all that has changed and I am able to wear eyeshadow all day long and it stays put. I'm so glad I decided to try out this Primer. Thank you Urban Decay. Marlene


Reviewed on Sat Apr 12 07:32:52 BST 2014 by 

Very good

I am pleased of the quality of the product, very good for my greasy eyelids. The price is high, but the product can be used quite longtime.


Reviewed on Fri Apr 11 14:58:28 BST 2014 by 


Good primer, any cheap eye shadows looks fantastic and stays all day long


Reviewed on Thu Apr 10 22:26:16 BST 2014 by 

best eyeshadow primer

I have tried a couple of other well-known brands and this is by far the best for me. I have no crease lines after wearing this with eyeshadow and an eyeliner. I am so pleased with it and it lasts a long time but I bought another tube ready as I don't want to be without it. Great brand and my daughter loves the eyeshadow palettes from Urban Decay too.


Reviewed on Thu Apr 10 13:42:58 BST 2014 by 


Whenever I wear eyeshadow, it never lasts all day and always creases. But when I use this primer underneath eyeshadow it makes it last much longer and makes the shadows stand out better. A little bit goes a long way, so it lasts a long time. It's a great product!


Reviewed on Tue Apr 01 16:04:47 BST 2014 by 

Very pleased

This primer is so good! I have oily lids and have tried other primers which didn't work for me. But with this primer my eyeshadow stays put all day and it really picks up the pigmentation. I'm also very happy with the shipping from Look Fantastic. I live in Sweden but it only took a few days to get the products. :)


Reviewed on Mon Mar 31 14:52:43 BST 2014 by 


think I did the first review wrong lol. the urbun decay primer is fab, im an older lady and it works great for me. get no creases and eye shadow stays on all day and night. very pleased with results. well recommended. will be buying again .


Reviewed on Mon Mar 31 14:37:05 BST 2014 by 


very pleased with the product and how fast it is dispatched and delivered to me. no complaints what ever. will be sure to order again. recommend to everyone.


Reviewed on Mon Mar 31 03:17:17 BST 2014 by 

Very Good

I use TFSI for several years,and now finally I can use UDPP too! It performs as good as TFSI,and it's more creamy and easy to dry. So I like UDPP a little more than TFSI.Now I use it every day before my eyes makeup.I think this one(11ml)can be used over 3 years.


Reviewed on Wed Mar 26 03:08:30 GMT 2014 by 


Definitely my first and last choice!!!for oily skin! I love it!!!


Reviewed on Tue Mar 25 11:02:40 GMT 2014 by 

this item is excellent,it keep my eyes clean the whole afternoon


Reviewed on Fri Mar 21 12:02:12 GMT 2014 by 

very good

very good eyeshadow primer but i was expecting more (i have heard such great reviews)


Reviewed on Wed Mar 05 11:51:57 GMT 2014 by 

Those of you dying to take the plunge - don't be put off by the price, a little goes a long way! I used to use Too Faced and it was good as well, but this had a slightly firmer texture and doesn't separate unlike TF. Takes my makeup form day to night as well (I go to uni and also waitress by night), so I can highly rec' it!


Reviewed on Wed Mar 05 10:13:21 GMT 2014 by 

Good product but not 100%

I have rated 4 stars as overall I am happy with the product. However I mainly purchased this as I work 13 hour shifts, I wanted to have long lasting eye shadow which it does last but the colour is not as bright and by the 12th hour I did have some creasing. I would buy again as I think it's probably one of the best out there.


Reviewed on Mon Mar 03 10:35:48 GMT 2014 by 

good for lasting

A little dry and not easy to apply smoothly but eye make-up can last for a long time.


Reviewed on Fri Feb 21 11:41:45 GMT 2014 by 

Very good eye primer

I did use a lot eye primer in order to prevent the smudging of eyeliner & eyeshadow...... but i always disappointed from what i tired. However, this urban decay eye primer did save me a time from struggling to clean out the mess. Also, it intense the colour of the eye shadow. wounderful product!


Reviewed on Tue Feb 18 20:58:20 GMT 2014 by 


The title speaks for itself! Holy Grail.


Reviewed on Mon Feb 17 13:20:59 GMT 2014 by 

Has been especially useful lately with all of the stormy weather! Even if I'm completely drenched my eyeshadow doesn't budge.


Reviewed on Thu Feb 13 10:14:37 GMT 2014 by 

The best of the best!

This is the best eye primer ever! I sure can't live without it. Your eye shadow stays put throughout an entire day, without any creasing. I've had people asking me how I do it. I have quite a oily complexion and eyelids, but that doesn't matter with this primer.


Reviewed on Wed Jan 29 10:29:37 GMT 2014 by 

Great product!

I have this product from Urban Decay and I think it's the best primer, I also have the others (sin and eden) and they are great too! I would recommend all of them! This one is clear on your lids and perfect for all kind of eyeshadows! I've oily lids and with this primer my eyeshadow stays all day through... No creases, no fading, perfect !


Reviewed on Tue Jan 28 10:00:28 GMT 2014 by 

I have used this product for years and nothing comes close to how well this performs. It might be a little pricey but this honestly lasts me so long. The last one i purchased was at least 2 years ago.


Reviewed on Mon Jan 27 23:15:26 GMT 2014 by 

This is the best eye primer! I have super oily eyelids, and it keeps my eye shadow in place all day!


Reviewed on Mon Jan 27 20:37:00 GMT 2014 by 



Reviewed on Wed Jan 08 11:15:11 GMT 2014 by 


I Liked it very much !


Reviewed on Fri Jan 03 12:53:14 GMT 2014 by 


Makes eyeshadow really last longer!


Reviewed on Mon Dec 23 16:07:52 GMT 2013 by 


This product is brilliant! I watched a Sali Hughes video on You Tube, she recommended it highly, and I can understand why. You apply a tiny bit to your eye lids before doing your eye colour; not only does it make it easier to apply eye shadow and liner, but also it keeps everything in place - no creasing up of the colour, no smudges of eye liner, just perfect! I have never bothered using an eye primer before, but believe me, this makes a difference. Treat yourself to some - you won't regret it!


Reviewed on Wed Oct 09 02:23:54 BST 2013 by 


The Urban Decay Eyeshadow Primer Potion is just so useful for me!


Reviewed on Sat Sep 28 18:58:11 BST 2013 by 

It´s ok

This is most suited for matte eye shadows. I prefer "sin" because of it´s luster.


Reviewed on Mon Sep 23 17:46:33 BST 2013 by 


This Urban Decay Eyeshadow Primer Potion is a brilliant product. I have tried others but always go back to this one!


Reviewed on Mon Sep 23 17:21:20 BST 2013 by 

Can't live without this product

The Urban Decay Eyeshadow Primer Potion gives a perfect surface to create a professional looking eye makeup and lets eye shadows show their colour very intensely. Additionally it makes them last forever, no smudging and no creasing. I own the sin and the original version and use both all the time.


Reviewed on Thu Sep 05 17:22:47 BST 2013 by 

100% Satisfied

I have been using Urban Decay Eyeshadow Primer Potion for 2+ years and would not apply eyeshadow without it. A small amount of the potion goes a long way and prolongs the appearance of the eyeshadow. It stops the eyeshadow from smudging and fading all day long. I would recommend this product 100%.


Reviewed on Mon Aug 26 18:47:00 BST 2013 by 

Does what it says it will

This Urban Decay Eyeshadow Primer Potion is easy to use and you only need a tiny amount. Leave it to dry and then apply your colour. Your colour will last and last. As I'm over 60 it is difficult to keep colour on but this helps. It also helps keep eye liner/pencil in place. Would recommend.


Reviewed on Thu Aug 22 06:55:47 BST 2013 by 

I have tried a countless amount of eyeshadow primers looking for the perfect product and now I've found it. This Urban Decay Eyeshadow Primer Potion is absolutely great and really reasonably priced.


Reviewed on Tue Aug 06 18:39:19 BST 2013 by 

Great choice!

I mistakenly rub my eyes only to find that I have eye shadow that day. Thanks to this Urban Decay Eyeshadow Primer Potion, I have nothing left on my hand after rubbing. Never afraid of smudging any more.


Reviewed on Fri Jun 14 15:22:38 BST 2013 by 

Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer is great. Highly recommend.


Reviewed on Thu Jun 13 14:18:25 BST 2013 by 


The Urban Decay Eyeshadow Primer Potion - Original works really well, but I won't be using it much since it is full of parabens. I think it was five different kinds in total - not good!


Reviewed on Mon Jun 10 19:22:27 BST 2013 by 

Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion is the best primer!


Reviewed on Mon Jun 03 21:30:44 BST 2013 by 

Urban Decay Eyeshadow Primer

Love this Urban Decay Eyeshadow Primer Potion, it makes my eyeshadow stay put all day. Highly recommended.


Reviewed on Tue May 21 12:41:02 BST 2013 by 

excellent product!


Reviewed on Sat May 18 06:24:00 BST 2013 by 

Lifesaver for oily lids

After washing my face, in an hour my eyelids are oily already.. weird I know. However, this primer really prevents it from being oily. For me, it only lasted 8-10 hours which is pretty good but it does form residues (where the eyelids fold) when the primer is wearing off..


Reviewed on Mon May 13 12:19:10 BST 2013 by 

The reason I bought this product is because my eyeliner always smudges. It is a lot better when I use this before applying my eyeliner, but it still smudges a tiny bit.


Reviewed on Tue Apr 30 10:01:10 BST 2013 by 

A must have!

My eye shadows crease within two hours if I do use an eye primer. I received a sample of this Urban Decay Eyeshadow Primer Potion when I bought the first naked palette and I fell in love with it. I can't see a difference between my two faced eye shadow insurance and the urban decay one, but I was too lazy to go into the city to go buy it in person.


Reviewed on Fri Apr 26 08:43:11 BST 2013 by 

very nice

This is a very good primer. Eyeshadow stays on all day. And I also going to use this on my weddingday.


Reviewed on Thu Apr 25 13:18:11 BST 2013 by 

The best primer i ever try..

I have very oily eyelid I tried different Primers, MAC, TOO. Faced, even NARS. Since I used UD Primer, THE shadow super durability, not incoming multiplication of the eyelid, Perfect Primer.

Urban Decay Eyeshadow Primer Potion - Original (11ml Tube)

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Urban Decay Eyeshadow Primer Potion - Original (11ml Tube)