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Take control of coils and curls with As I Am Smoothing Gel; a lightweight styling gel that delivers long-lasting hold with conditioning properties.

Fortified with Aloe Vera, Sugar Beet Root and Wheat Protein, the gel enhances shine, locks in moisture and keeps your style in place without weighing hair down or leaving unsightly flakes and build-up. Rinses out easily.

Brand:
As I Am
Directions:
  • Apply gel to clean, damp hair and smooth down using your fingers or a soft natural bristle brush. 
  • Allow hair to dry completely before touching it again.
  • For next-day refreshing, dampen the area where the gel was applied, and smooth.
Ingredients:

Aqueous (Water, Aqua Purificada, Purified) Extracts: Beta Vulgaris (Beet) Root¹, Aloe Barbadensis Leaf Juice ¹, Glycerin¹, Triethanolamine, Carbomer, Hydrolyzed Wheat Protein², Laureth-23, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance/Parfum, Limonene.
Source: 1-Natural; 2-Wheat Derived

Volume:
227g

As I Am Smoothing Gel 227g

FREE UK DELIVERY OVER £25
GBP 6.15

£6.15

 

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Save 10%. Use code: BEAUTY10
Save 10% on your order when you use code: BEAUTY10. Discount has been applied to the RRP. Offer valid for a limited time only.
Shop the Offer

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Delivery & Returns

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Take control of coils and curls with As I Am Smoothing Gel; a lightweight styling gel that delivers long-lasting hold with conditioning properties.

Fortified with Aloe Vera, Sugar Beet Root and Wheat Protein, the gel enhances shine, locks in moisture and keeps your style in place without weighing hair down or leaving unsightly flakes and build-up. Rinses out easily.

Brand:
As I Am
Directions:
  • Apply gel to clean, damp hair and smooth down using your fingers or a soft natural bristle brush. 
  • Allow hair to dry completely before touching it again.
  • For next-day refreshing, dampen the area where the gel was applied, and smooth.
Ingredients:

Aqueous (Water, Aqua Purificada, Purified) Extracts: Beta Vulgaris (Beet) Root¹, Aloe Barbadensis Leaf Juice ¹, Glycerin¹, Triethanolamine, Carbomer, Hydrolyzed Wheat Protein², Laureth-23, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance/Parfum, Limonene.
Source: 1-Natural; 2-Wheat Derived

Volume:
227g

Customer Reviews

Overall Rating : 4.3 / 5 (10 Reviews)
  • 5 5 star reviews
  • 4 4 star reviews
  • 0 3 star reviews
  • 1 2 star reviews
  • 0 1 star reviews
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Great for Twists

I use this in combination with the Double Butter Creme for my two-strand twists and it holds them nicely. My hair stays touchably soft and when I do a take down my twist out will hold for several days. This is a staple for my twists now. The jars should be bigger.

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Nothing special

Bought this hair gel having read all the reviews saying how amazing it was. In my opinion it is no different from any other cheap priced hair gel that you can buy from your local shop and for my corkscrew natural curls I found it very drying.I won’t be buying this product again

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This gel is PERFECT!

Works great for me. Did exactly what it promised. Smooth my hair without making it hard and lasts all day...

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Love this product

Love this so much its a life saver

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Light and smells delicious

I’m trying the ‘no poo’ method for my wavey/ curly hair involving products with no silicones, sls etc and tried this as it fits the bill and had good reviews. The product is quite light, you don’t need much and it smells great. I’ve been using it for a few weeks and find it helps my curls define and reduces frizz. It’s not a miracle cure for the frizz of curly hair but it definitely helps reduce it.

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Smoothing indeed

Great product for smoothing the shorter sides of my hair. I love it

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As I am Smoothing cream

Out of all the products I have purchased from As I am, I do like the Smoothing Gel and the Double butter. Please don’t waste your money on the treatment or conditioner as they do not deliver what the instructions promise Ps I have been a stylist for 32 years and I’ve worked with a lot of products that can deliver, however it is always good to try out something new, and is a bonus if it does what it promises to do

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Flake free yummy hold!!

Now being a curly girl I have searched far and wide to earth and beyond to find that special gel that accentuates and defines my curls, give a great hold, doestn feel sticky and when dried does not flake. And if you like me are on that journey then I am going to save you time, money and effort and say STOP IN THE NAME OF LOVE, you've made it. This gel is unbelievable it has a very very light sweet citrus smell. Clear in colour and light in texture. I have used it in top of oil, cream and conditioner and it has blended well with all three. Do not be fooled by the size of the jar, a little goes along way.

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Nice gel

Good lightweight gel that smells nice and gives the right amount of hold. It doesn’t dry too hard or flakes.

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Wow.......

Never ending sheen, outstanding smoothing, virtually no residue and zero flakes. The holy trail of gels, it brings out the waves in your hair beautifully. My daughter's and I, who range from 3b to 4b and every texture in between all get the same excellent results and it smells great as well. Love it.

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