Aveda: Smooth Infusion Naturally Straight

Aveda Smooth Infusion Naturally Straight

With the summer holiday period practically upon us, there is one thing that we don’t look forward to about soaking up the sun with a Piña Colada in one hand – having to deal with holiday hair. Curly, wavy, even usually straight hair faces the dreaded frizz when it comes to temperatures slightly higher than the teens. Wouldn’t it be nice to be on your way out for cocktails without having to spend half an hour straightening your hair in the heat?

Well, now you can, introducing you to Aveda’s Smooth Infusion Naturally Straight range available to buy now on Lookfantastic. This revolutionary range doesn’t just give you the appearance of straight hair; it makes you actually achieve straight hair by progressively straightening curls with each use, meaning goodbye straighteners and hello naturally straight hair. Too good to be true? Aveda recently tested the products out on over 100 women who had curly hair and a promising 94% of them not only said it worked, but that it helped eliminate curls immediately!

Products within the range include the Smooth Infusion Shampoo and Conditioner, Style Prep Smoother, and the Glossing Straightener cream. So whether you want to smooth slightly wavy hair, or give your tight curls the damage-free straightening treatment, you can create your own hair regime to suit your needs. Celebrity stylist Tippi Shorter is Aveda’s Global Artistic Director for textured hair, and she can’t get enough of the Smooth Infusion line. “I love it. It makes straightening curly hair effortless. My celeb and salon guests have been raving about how their curls are becoming looser, smoother, and shinier”, she says. Tippi has worked with the likes of Rihanna, Alicia Keys and Lady Gaga, so if it’s good enough for them it most certainly is for us at Lookfantastic. Take a look at the full range here and see what Smooth Infusion Naturally Straight can do for your hair.




Writer and expert