ghd LFW Show Report – David Koma

It would hardly be breaking news for me to tell you that this week has seen a fashion filled frenzy seeping out of every corner of the revered Somerset House in London. With our must-have-o-meters shooting into familiar realms of overwhelming desire on more than one occasion, London Fashion Week 2012 has excelled once again in presenting us everyday ladies (with everyday inside leg measurements), an enviable plethora of trends. From monochrome to mohair to wedges and whimsical there has been no shortage of inspiration on what to spend our hard on pennies on over the coming months. But aside from the frocks, the best part of any fashion week for me, is the impressive juxtaposition of sizzling beauty trends alongside fabric mastery. Sitting pretty against his fiercely elegant AW12 collection, David Koma’s sleek and chic ponies were no exception. So in a state of pony-envy, I spoke to top haircare brand ghd to find out how to achieve the look by investing in a few haircare heroes form the LF shelves…


David Koma’s starting inspiration for AW 2012 was elegance defined. The colour palette included regal, dark colours with a mix of rich purples, navys and greens. High collars gave a strong masculine touch, with a nod to the 1960s added through minimalist curvy shapes, oversized eyelets and cut-outs.

Step 1
: Dampen the hair and spray with ghd Style Heat Protect Spray to give structure.

Step 2: Follow with a couple of pumps of ghd Style Total volume foam to add backbone to the hair.

Step 3: Using the ghd air and a ghd Radial Natural Bristle Brush, blow dry ghd Style Smooth & Finish Serum into the ends of your hair.

Step 4: Use a ghd tail comb to create a deep side parting. Let the wider section of hair drop slightly on the forehead, whilst pulling the thinner section of hair straight back to add severity; creating an authentic 60s look.

Step 5: To finish the look secure the hair in a low ponytail.  Run the ghd Gold Series max stylers through the ends of the hair to achieve an extra clean pony tail, whilst creating extra Shine.

Step 6: Spray hair with ghd Style Final Fix Hairspray to set the look.

As seen at David Koma, add metal accessories to add simple embellishment to the look. The shine of the metal will enhance the shine of the hair complimenting clean lines of the collection.


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Make Up Specialist

Major fan of scented candles, Make Up brushes and Highlighter. I’m always on the hunt for those Holy Grail products and my dressing table is covered in more beauty products than I like to admit. As an adopted Northerner originally from Brighton, I spend most my days wondering what all this rain is about. My hair isn’t grateful for the move. Currently loving: NIOD Photography Fluid