Percy & Reed for House Of Holland SS14

When we heard that Percy & Reed were styling the hair for the House of Holland show at London Fashion Week for another year, we were more than excited to see what style and more importantly which products the guys used to create the beautiful catwalk styles for his latest Spring/Summer 2014 collection.


‘During London Fashion Week SS14 we collaborated with BaByliss PRO at the House of Holland Show to create a ‘Slick to Dry’ look for Holland’s ‘Homegirls’ collection.

The look was ultra groomed, yet soft and feminine rebel hair. It was sexy, with a more grown-up elegant feel than previous seasons.

Model Line up

After drying the hair using the BaByliss PRO Volare Dryer, we used Quite Frankly Flawless Finishing Polish and Smooth Sealed and Sensational No Oil Oil Fine to create a slicked back narrow look at the roots

Paul Prepping CMAdam Prepping CM (2)

Then to create the loose feminine waves we tonged the hair with BaByliss Boutique Soft Waves Tong, and brushed out and sprayed with Quite Wonderfully Wavy Texturising Spray for added texture.

Adam Prepping

For added shine Spritz the hair with Eau My Goodness Shine & Fragrance Spray!

Two modelsWe heart Percy  Reed CMModel Close up

The look is strong and street, yet sophisticated and elegant.’


Images courtesy of BaByliss PRO at House of Holland SS14




Make Up Specialist

Major fan of scented candles, Make Up brushes and Highlighter. I’m always on the hunt for those Holy Grail products and my dressing table is covered in more beauty products than I like to admit. As an adopted Northerner originally from Brighton, I spend most my days wondering what all this rain is about. My hair isn’t grateful for the move. Currently loving: NIOD Photography Fluid