Pure GOLD COLLAGEN: Revolutionary Action


Collagen is key for young looking, plump skin. With age, our skin’s ability to replenish collagen naturally decreases, and the density of collagen and elastin in the dermis declines. Hence, the structure and elasticity of the skin degrades, causing it to become thinner and more rigid, encouraging fine lines and wrinkles to form. The fall in collagen also results in the loss of hyaluronic acid, reducing the moisture level, suppleness and elasticity of the skin.

Pure gold collagen graph of the skin as it ages, showing the loss of elastin


 Pure GOLD COLLAGEN® acts from within, boosting the level of collagen and hyaluronic acid in your skin. The diagrams below show how the product works from inside, to give you more youthful looking skin, hair and nails.


A) When administered orally, hydrolysed collagen reaches the small intestine where it can be digested to form dipeptides and tripeptides or free amino acids.

B) These peptides are easily absorbed across the small intestine membrane where they enter the blood stream.

C) Through blood vessels, the collagen peptides are then distributed throughout the human body and in particular in the dermis of the skin, where an in vivo experiment has proven that they can remain up to 14 days.

D) Once in the skin, the collagen peptides can act with a double mechanism, i) Collagen peptides and free amino acids provide the building blocks for the formation of collagen and elastin fibres; ii) Collagen peptides stimulate the multiplication of fibroblast cells and the synthesis of collagen, hyaluronic acid, and elastin.

Stimulating the fibroblasts is the key to increase the levels of collagen and hyaluronic acid in the dermis.


The main function of the skin is to act as a barrier in order to protect the human body from the external environment, and is therefore extremely difficult to penetrate. As a result, the chance of active ingredients reaching the dermis of the skin through topical application is very limited. Taking hydrolysed collagen in liquid format, and therefore from the inside, is the most effective way to reach the fibroblast cells and stimulate collagen production.

Try Pure GOLD COLLAGEN here for £35.99




Writer and expert