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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
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from £39.60
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Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
An eye primer designed to enhance the longevity of eye makeup and minimise creasing.
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Vegan
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RRP: £19.50
£15.60
Save: £3.90
Payment will be taken every month. months.
In stock
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4 instalments of £4.20 with clearpay Learn more
-
6 weekly payments from £2.80 with laybuy Learn more
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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
+
from £39.60
Add both to basket
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Perfect
Perfect eyes base. Shadows colours pops out and lasting longer . Easy to apply.
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A must have!!
If you love your eyeshadow and you want it to stay put! This is the one for you! Long lasting and really makes the shadow pop! Looks crisp and clean! Definitely one to have in your makeup bag!
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Shocked!
I have incredibly oily eyelids and my eye makeup typically lasts only a couple of hours max before smudging. However, this has completely changed the game for me, now I’m able to go out about my day and not worry about my eyeliner being smudged across my entire eyelid. Genuinely shocked how well this works, if only I had purchased this earlier! Would have saved me a whole of stress!
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Long lasting
I need a good primer to keep eyeshadow in place on hooded eyelids and this one does the job.
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Love
Love it! Only product to keep my eyeshadow set all day
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Wow!
This has made my eye shadow application smoother and doesn’t smudge - very pleased! Cant believe I waited so many years to buy it
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The GOAT
Best eyeshadow primer on the market. 10/10 wouldn’t get anything else.
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Amazing
It really does keep your eyeshadow in place all day/all night no matter the weather conditions Light weight
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Excellent!!
Love this eye primer!! Great consistency dries quickly and eyeshadow stays on all day and night. Product lasts a long time. Have been using this product for years.
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The only eye primer I use
I use this daily and it last a long time. Cancels out blue veins on the lid very well and is the best base I've found to helping eye shadow stay put all day on oily lids.
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