Power dressing. pow.er dress.ing noun
A stylish and expensive clothing style, intended to convey the impression of assertiveness and competence. Predominantly worn by women.
Dallas basked in it, the Princess of Wales made it beautifully covetable and dear old Maggie Thatcher transformed it into the embodiment of ‘pow’. Its back, it’s a statement, it’s a point of view and ultimately it’s a point of power. This season’s trend is one of fiery force and I for one am diving in feet first.
Growing up in neon shell-suits (teamed with platform shoes) and sporting a poodle perm, my personal experience of the style ‘a-la-dynasty’ extended to watching in envy as my aunt appeared each year laden in copiousamounts of plastic sequins layered over ice-pick shoulders. Luxe velvet party dresses teamed with a crimped mullet and tights so woolly her calves grew to the size of my thigh had me in bewildered awe. Yet throughout my bedroom bound Cyndi Lauper renditions and Thriller routines, I longed to use mums bottle of hairspray on my worryingly short fringe – secretly wanting to back-comb my way to Dallas glamour. Older, wiser (?) and raring to go, AW 09 has landed in my lap this month like the glacier cherry on my fashion cake. Sharp, strong lines, humongous hair, blocked bright colours, deliberately bold make-up, and fabulous amounts of crimson, chilli, and poppy rouge. Let the creations commence!
Vision Dita Von Tease harmonised with Anna Wintour and fresh, sexy Cheryl Cole. Think thick, matte 3D pouts paired with confidently rouge talons and razor sharp shoulders. Whether it’s an assertive swank around the office or a provocative schmooze to the bar, there’s no shying away this season, it’s gotta be big, it’s gotta have glamour and most of all it has got to ooze power. But hold your horses, and step away from the scarlet nail falsies; like many fashion proclamations, get it wrong and you’ll look like a 50’s ration-ista rather than an 80’s fashionista…
Pair poppy red nails and a chilli pout with monochrome tailoring or a fashion forward fuscia pink ensemble (exclusive to daring divas only!). Leighton Denny Nail Colour – Viva La Diva is a super sassy red nail coat perfect for the bold and beautiful and works in perfect harmony with the new Duwop Private Red Lipstick. Paying homage to the 70s colour changing lipsticks, this powerful pout perfector will effortlessly blend with your skin tone to create a provocative yet empowering ensemble. Lastly, precision is key so it’s just as well lip liners are back in town. Finale your new pout with New <ID I-Define Lip Liner – Rosie and leave the uber-glossy-glosser at home this season. Keep it bright, thick and mattified for maximum va va voom!
60s babies thought it was buried forever, but the rocking 80s is back with a vengeance to rear its ‘not so’ ugly head. Take a deep breathe…there’s no need to wince! We scraped the leg warmers and buried the neon shell suits at the back of mums attic (ready for AW10!?). Selecting only the best of the fashion beast, AW09 is your time to walk the walk and make a scarlet statement. Viva la raging rouge!