We’re loving… Shiseido

Oh, we do love a beautiful makeup brand here at! Especially a brand that’s been so long-standing, and is still going strong to this day. That brand is Shiseido, which boasts an incredible collection of skincare, suncare, makeup, fragrance and men’s cleanser and shaving products – and we’re proud to have it here on Lookfantastic. Let’s take you on a little journey back to when this multi-tasking brand was born…

Shiseido’s first president was Shinzo Fukuhara (1883-1948) – yes, that’s how long it has been around – for more than 140 years, in fact! He was an expertly-trained pharmacologist, whose legacy impacted global beauty in both art and cosmetics as we know it. After studying Eastern medicine at a Japanese university, Shinzo travelled to the Big Apple, where he learned pharmacology, then on to Paris for photography. He used all his ideas he came across on his journey to change the cosmetics industry in Japan forever. The once small, but proud pharmacy became an innovational global beauty brand that’s now adored by make up artists, skincare experts and consumers across the world.

So, now you want to know more about the products? We don’t blame you. Here’s some of the hidden gems from the Shiseido range that we’re loving right now.

Shiseido’s Iconic Award-Winners


Shiseido Award-Winners

1. Shiseido Ultime – the perfect tool for improving your skin’s natural defence against the environment and ageing.

2. Shiseido Sheer and Perfect Foundation SPF 15 – conceal your skin to give it a flawless finish and protect it against the sun!

3. Shiseido Mens Active Energizing Concentrate – the fast-acting serum that will help diminish the signs of ageing!

4. Shiseido SFS LX Total Protective Cream – exclusive technology to fight daily aggressors and the signs of ageing, we can guarantee this will be your go-to handbag hero!

Shiseido Adenogen Hair Energizing Formula

shiseido energizing formula
One thing we’ve noticed in today’s world – is that more and more people experience hair loss, thinning hair and dry, brittle ends. With one pinch, the colder weather kills any life we once had in our beautiful locks, leaving them weak and well, pretty dull if we’re honest. It’s always good to know that there’s a hair care product on the market that’ll help. The Shiseido Adenogen Hair Energizing Formula helps inspire your once fuller, thicker hair. It’s a fragrance free lotion, so it’s a great haircare product for sensitive scalps. Promising to treat your roots, revitalise your scalp and thicken your locks, this formula is suitable for men and women.

Shiseido Lacquer Rouge

shiseido lip lacquerThere’s nothing quite like a cracking lip lacquer that gets us girls going here at the Lookfantastic office. The Shiseido Perfect Rouge Lip Lacquer is the perfect accessory staple to any outfit, and can really transform a dull look into a make-up masterpiece. Just one slick of this Shiseido shade will brighten up your whole outfit – and day. Simply, lush.

Shiseido Veiled Rouge Lipstick

Shiseido Veiled Rouge

If you fancy something a little more matte or discrete, the new Shiseido Veiled Rouge Lipstick range is for you! This luxury, buildable lipstick can be layered for a night out, or applied lightly to compliment a daily makup routine. Choose from a dreamy range of colours to achieve the perfect Kylie Jenner lip!

Shiseido Benefiance Extra Creamy Cleansing Foam 

shiseido creamy cleansing foam
Brighten up your winter-beaten skin with the Shiseido Benefiance Extra Creamy Cleansing Foam. Helping to deeply clean your skin without harshly stripping it, this foam removes all dirt and impurities whilst providing the skin with effective anti-ageing elements. The formula foams into a creamy lather and rinses off just as easily. A totally luxurious cleansing treat!

Will you be trying any of our Shiseido heroes?! Don’t forget, you can shop the full range now at, below. Tweet us @lookfantastic and let us know what you think of your goodies!




Make Up Specialist

Major fan of scented candles, Make Up brushes and Highlighter. I’m always on the hunt for those Holy Grail products and my dressing table is covered in more beauty products than I like to admit. As an adopted Northerner originally from Brighton, I spend most my days wondering what all this rain is about. My hair isn’t grateful for the move. Currently loving: NIOD Photography Fluid