Pureology was born in California in 2001 with one simple goal: to create the very best, clean products for coloured hair.
Pureology recognised that our hair changes from the moment it is exposed to colour. The outer layer of the hair, known as the cuticle, gets lifted and stressed, leaving the hair more vulnerable to damage with a rough, dry texture. The Pureology range was developed to help to protect and restore what colour treated hair needs most.
The “No Nasties” Movement
Pureology products have always been developed with purity and good health in mind, poineering the ‘no nasties’ movement in haircare. Each of their products are free from Sulphates and 100% vegan, made only clean, natural ingredients.
Pureology believe that taking the best nature has to offer is the route to colourful hair and a bright, sustainable future.
Instead of Sulphates, a form of salt which actually strips colour from the hair, Pureology use a blend of Corn, Coconut and Sugar to gently cleanse the hair without disrupting or altering your beautiful colour. Hair stays soft and hydrated and your colour stays vibrant.
The combination of antioxidants and UVA/UVB filters that make up Pureology’s AntiFade Complex help to protect the hair against sun and environmental damage ensuring your colour’s vibrancy.
Pureology’s dual-benefit formulas mean there are no compromises when it comes to caring for coloured hair. They understand that ‘coloured hair’ should not be a stand alone category. Coloured hair can be thin, curly or dehydrated and formulas which simply only cater to protecting colour do not do enough for many hair types.
All Pureology formulas are also enriched with aromatherapy fragrances, creating an indulgent experience everytime you wash your hair.
Following their launch, word spread quickly and Pureology became the go-to hair products for beauty editors, expert colourists and customers alike.
The Hero Range: Pureology Clean Volume
Winner of the Marie Claire Hair Award 2018 for Best Natural Haircare Range, the Pureology Clean Volume System is the perfect range to help to transform and boost fine, flat hair.
Many volumising haircare products leave your hair feeling tacky and heavy, packed full of product. The award-winning Pureology Clean Volume System has been specially designed with a body-boosting formula that weightlessly elevates hair strands for a light, airy, full-bodied finish.