Shop the Range
The As I Am Classic Collection was formulated to meet the unmet needs of the consumer with textured hair. It is infused with natural ingredients including shea butter and coconut oil to hydrate, define, condition & shine your natural hair.
Long & Luxe Range
A luxurious range of products infused with Pomegranate & Passion Fruit. The perfect regimen from start-to-finish for consumers who want to wear their natural curls and to grow their hair longer and stronger.
ABOUT THE BRAND
As I Am Naturally is the best-selling, award- winning hair brand taking the natural hair community by storm. Formulated with the finest natural ingredients, As I Am has a growing legion of supporters in the UK and Europe, and in a few short years has become one of the go- to brand for quality products which combine nature’s finest botanicals with innovation and a scientifically advanced approach to haircare. As I Am, a range of luxurious, yet affordable products specifically catered towards women with naturally curly and coily hair textures, who take a very hands-on approach to looking after their hair. Products are infused with natural ingredients such as coconut oil, shea butter, royal jelly and natural botanical extracts to gently and effectively cleanse the hair, while injecting much-needed moisture the way nature intended.
*not tested on animals.