The new Pro Fiber range from L’Oréal Professionnel is specifically designed with damaged hair in mind. Split ends, extreme breakage and colour dullness are all examples of damaged hair and need to be effectively cared for in order to replenish, restore and revive. Damaged hair can occur for a number of reasons, such as the use of heated styling tools without proper protection, or using the wrong products which dry your hair out and leave the cuticle open to outside damage such as cold weather and heat. L’Oréal’s new Pro Fiber range has three different product ranges which work to effectively nourish and treat various levels of damaged hair to leave your locks feeling soft, supple and looking healthy.
Revive is the collection for the lowest level of hair damage which occurs on the surface rather than penetrating into the fibres. Enriched with Aptyl 100 Melecular Complex; exclusive technology unique to L’Oréal, which allows the product to penetrate the hair fibres and revive them from the inside out. Cationic polymers present in the formulation act as protectants which help to shield the hair from external damage, while Aminosilane helps to re-strengthen the hair and restore any damage to the fibres; keeping your locks in their healthiest condition.
This is the second collection in the Pro Fiber range for the next level of damaged hair. The Restore range is for when damage has penetrated further than the surface into the cuticle of the hair; leaving the colour looking dull with split ends and breakage. Restore uses the same technology as Revive in order to replenish the hair fibres and leave them looking and feeling nourished, hydrated and protected. Most suited for fine hair which is slightly coarse in texture due to dryness caused by damage, the Restore hair products work wonders for chemically treated and coloured hair that has been exposed to heat styling tools.
Recover is the third collection in the range and is for very damaged hair. If you suffer from extremely damaged hair fibres, your hair texture will be very rough and coarse, and your colour very dull with significant fading. As Restore is much thicker in texture and nourishing in its treatment than the other ranges, it is best suited for medium to thick hair which has signs of severe damage. It helps to re-plump the hair fibres and recover any damage present in the cuticle, to leave hair feeling soft and manageable, and looking shiny and healthy.
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