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"Paula Kent was famous in the 1950s as a young actress. At a time where lightly bleached hair and teased tips were all the rage, she suffered from thin hair and a sensitive scalp which would often react to the products that hairdressers and makeup artists used on her backstage. Despite several trips to dermatologist offices and different hairdressers, Paula was left with as little knowledge as she started with. However, knowing that she couldn’t possibly be the only woman suffering in this way, she joined forces with hairdresser Jheri Redding and took the $3,000 she’d earned from a beer commercial and started the Redken brand.

Redken started with a line of just three products, and an intensive educational programme for both new and experienced hairdressers. The brand created formulas with around 4.5-5.5 acidity on the pH scale, as this complements natural levels found throughout the hair and is suitable for sensitive skin types.

Important to all Redken products is their ability to be able to supplement the hair’s natural protein levels. This is what keeps the hair happy, healthy and strong, and can be seen in cult classic products like the Extreme Anti-Snap Treatment.

LOOKFANTASTIC are official UK stockists of the Redken brand."

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