Urban Decay - About the Brand

Badass cruelty-free, high-performance makeup. Born in Southern California. Colour that goes all day and lasts all night. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be.


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Urban Decay

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Become exactly who you want to be with Urban Decay cosmetics

Created in 1996 in Southern California by two makeup aficionados who were tired of the same old pink and red cosmetic shades that the 1990s market was filled with, Urban Decay cosmetics are for consumers who want something a little different. The core principles of the Urban Decay brand are inspiration without replication and reinvention over perfection. They're also big on ethics, with all Urban Decay products being 100% cruelty-free and many being vegan.

While the first iterations of the Urban Decay cosmetics range were focused on introducing new shades of eye shadow, nail varnish, and lipstick to the market, today Urban Decay is just as popular for their naked shades as they are for their bold colours. Whether you're looking for a makeup brand that emphasises your own natural beauty or one that can help you to express your individuality, Urban Decay cosmetics can help you to be whatever you want to be.

We are an official UK stocklist of Urban Decay products including primers, eye shadows, lipsticks, and brow pencils, as well as the popular Urban Decay All Nighter Setting Spray. Shop for ethical beauty that's designed for individuals at our online Urban Decay store today.

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