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Specially formulated for blonde, highlighted, bleached and grey hair, Joico Color Endure Violet Shampoo (300ml) helps to neutralise unwanted yellow or brassy tones with a high level of violet dye.
As well as correcting the tone of your locks and enhancing vibrancy, this gentle shampoo effectively cleanses your hair of excess oil and impurities, leaving it completely revitalised. Your hair will be left looking brighter and feeling stronger, as well as being protected against environmental and physical damage.
Directions of Use:
- Apply to wet hair and massage into a lather.
- Rinse thoroughly.
- Follow with conditioner.
Joico Colour Endure Violet Shampoo (300ml)
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RRP: £13.45
£11.43
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Moroccanoil Hydrating Shampoo 70ml
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Moroccanoil Hydrating Conditioner 70ml
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4 instalments of £2.85 with clearpay Learn more
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Specially formulated for blonde, highlighted, bleached and grey hair, Joico Color Endure Violet Shampoo (300ml) helps to neutralise unwanted yellow or brassy tones with a high level of violet dye.
As well as correcting the tone of your locks and enhancing vibrancy, this gentle shampoo effectively cleanses your hair of excess oil and impurities, leaving it completely revitalised. Your hair will be left looking brighter and feeling stronger, as well as being protected against environmental and physical damage.
Directions of Use:
- Apply to wet hair and massage into a lather.
- Rinse thoroughly.
- Follow with conditioner.
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Swear by this!
The only purple shampoo that keeps your hair feeling hydrated. Keeps it the colour you want removing any brassy tones.
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Silky Smooth
If you want silky smooth hair that lasts and feel so healthy then this is for you!
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Best purple shampoo
Won’t beat this brand. Great for toning blonde hair
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Good product
I bought it for my friend. She used this for the first time and was pleasantly surprised. The smell is pleasant without being overly heavy. It rinsed out cleanly without any residue.
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Brilliant!!
Love this shampoo! Always makes my hair feel so good after using it and you don’t need to use too much of it either so lasts a while. I’ve noticed my hair feels healthier when I use Joico products and has definitely grown since using them too. I definitely recommend!
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LOVE IT
i love my hair whenever im using this. Worth buying and will buy again :)
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Best blonde shampoo
The cheapest I can find on line. Always delivery quick, the best blonde shampoo I've yet to try.
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Great product!
Lovely product, smells great and my hair feels in better condition already after using it 3 times!
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Meh
Well it's not sulphate free as claimed in the description. It dries my hair out quite a bit. The conditioner is alright but it definitely feels like it leaves some sort of residue in my hair which has it looking rather dull. It doesn't foam up easily so end up using more and because the colour is so strong it stains my nails every time I use it! It doesn't really have any particular smell to it either...think I'll go back to my regular shampoo and conditioner
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Not SLS free!
I have been looking for a good sulfate free violet/silverising shampoo, and I have seen so many recommend Joico Color Endure Violet as the best sulfate free shampoo for white/grey/silver hair. I did an internet search for «Joico Color Endure Violet sulfate-free shampoo» which led me to this site. In good faith I placed an order for the product. There are no ingredients list here, but I assumed this was the same product I’ve read reviews for elsewhere. Wrong! The second ingredient listed on the shampoo bottle is sodium laureth sulfate. What is worse, this product contains MI and MCI (methylisothiazolinone and methylchloroisothiazolinone), very harsh preservatives which can cause great harm (look it up) and has given me severe allergic reactions in the past. I am very upset to have spent money on a useless item. How could anyone know Joico is making two similar products, in the same packaging, using two entirely different formulas?
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