Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
- Suitable for blonde, lightened, and grey hair
- Visibly brightening and moisturising
- Vegan
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
"Maintaining bright, balanced blonde is a full-time commitment, requiring regular toning and colour touch-ups. But what if we told you there’s a way to banish brassy tones and keep your blonde looking fresh and radiant all year long?"
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Customer Reviews
5 stars rating 262 reviews
4 stars rating 58 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Amazing
I've only used it once and my hair feels and looks fantastic, proper salon finish and the colour looks so much brighter. I'm in love!
by Georgia Verified Purchase
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The Best - gold
I am all for sulphate free shampoo. Having tried many brands, this is the gold stuff. The best shampoo for blonds. If I'm close to needing my hair appointment then I leave on for 5 minutes and it literally works wonders. Otherwise, I use once a week and leave on for 2-3 minutes to help keep my highlights bright. I use no.4 followed by no.4p followed by no.5. I am about to treat myself to no.3. I have been using no.4 and no.5 since October 21 and have seen a huge difference in my hair, splits ends are disappearing and I have some new hair re-growth. A bottle of no.4 and no.5 has lasted me almost 4 months (I wash my hair approx twice a week). Pricey but worth every penny! I've also invested in a wet brush.
by Jo
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LOVE!!
I love this purple shampoo! It is a lot stronger than other purple shampoo's I've tried, so for the first application I would recommend leaving it on for just a couple of minutes, then when you next use you can let it sit on the hair for longer which gives a more intensely toned affect :) It also smells lovely and leaves my hair feeling clean but still super soft!
by Esme
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Super strong toner
I would say this is definitely more along the lines of a toner, so use every other wash and I would shampoo with a normal shampoo first to thoroughly clean the hair and remove any build up. Then mix this with the Olaplex No.4 shampoo and leave on for 4 mins. It's actually stronger than toners I have used! I love the smell and it's super nourishing compared to most purple shampoos which is nice. A small bit goes a long way!
by Amy
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WOW
I would 100000% recommend this product if you struggle with brassiness/warm tones. It is very pigmented (i suggest wearing gloves) a little goes a long way, instantly takes the orange tones away, smells amazing and leaves hair feeling super soft.
by Shannon
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Amazing
A fab shampoo for blondes, my hair is highlighted and can often go brassy after a few weeks. I've been washing my hair once a week with this and my hair feels fresh and bright - no yellow tones. Couldn't recommend highly enough!
by Alice
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My prayers have been answered!
For the past 2 years no other haircare brand has been applied to my hair apart from Olaplex. As someone who get their hair bleached, I need to upkeep the tone at home but I haven't been able to do this as I am so cautious with what I am putting onto my hair... I only trust Olaplex. Now I can maintain my desired colour with this 5 star shampoo. This doesn't dry my hair and works so well when shampooing first with Olaplex no.4 then using their no.4P, and finally conditioning with No.8. I am in love.
by Emily Verified Purchase
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