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[SENSORY SOUNDS PLAYING THROUGHOUT]
(DESCRIPTION)
light blue shades with Pureology logo
(TEXT)
SOUND ON FOR FULL SENSORY EXPERIENCE FOR DAMAGED
(DESCRIPTION)
A short hair blonde model looks down. Video of light blue shades moving. Model touches her hair
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BRASS DEFYING STRAND STRENGTHENING
(DESCRIPTION)
hands holding strength cure blonde bottle. Model massages and rinsing product through wet hair
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DEEP PURPLE RICH LATHER
(DESCRIPTION)
Model touches her hair. Purple shampoo texture shows.
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> VEGAN FORMULAS*. *EVERY FORMULA IS MADE WITHOUT ANIMAL PRODUCTS OR BY-PRODUCTS. PUREOLOGY NEVER TESTS ON ANIMALS.
(DESCRIPTION)
Model shows side profile. Model showing strength cure blonde bottle.
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SULPHATE FREE FOR A GENTLE CLEANSE.
(DESCRIPTION)
A close-up of the model’s hair as she touches it.
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COLOR FADE RESISTANT
(DESCRIPTION)
model looking into the camera
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ALL HAIR TYPES AND TEXTURES
(DESCRIPTION)
light blue shades moving across screen
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MADE TO FEEL.
(DESCRIPTION)
light blue background with Pureology logo appears.
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PUREOLOGY PROFESSIONAL COLOR CARE.
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4 instalments of £5.55 with clearpay Learn more
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6 weekly payments from £3.70 with laybuy Learn more
Keep your blonde looking icy and fresh with the Pureology Strength Cure Blonde Shampoo. This multi-benefit shampoo will help to strengthen and tone your hair with every wash to ensure that your colour stays clean and vibrant. Helping to maintain your colour between salon visits, the shampoo is infused with violet pigments to neutralise the appearance of brassiness. The toning formula instantly corrects the appearance of yellow tones within the hair, helping to maintain a fresh appearance. Foaming into a rich violet lather, the shampoo gently and effectively cleanses the hair of excess oils, product build up and impurities to leave your tresses feeling clean and soft. The brand’s signature anti fade complex helps to preserve your colour during washing, maximising colour retention. Strength Cure Asta Repair helps to improve the strength and texture of your strands, promoting a shiny and vibrant appearance.
Apply a 10 pence-sized amount to wet hair and lather. Rinse. Repeat if necessary.
Aqua / Water, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Citric Acid, Taurine, Sodium Cocoyl Isethionate, Sodium Hydroxide, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Decyl Glucoside, Sodium Chloride, Ppg-5-Ceteth-20, Polyquaternium-10, Parfum / Fragrance, Amodimethicone, Coco-Betaine, Hydrogenated Coconut Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Acrylates/Beheneth-25 Methacrylate Copolymer, Ci 60730 / Ext. Violet 2, Camelina Sativa Seed Oil, Sodium Isethionate, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Oil / Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl, Silanetriol, Sodium Acetate, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Isopropyl Alcohol, Orchis Mascula Extract, Phenoxyethanol, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, Melanin, Pentylene Glycol, Ethylhexylglycerin.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
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Total Price: £70.38
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Pureology Strength Cure Blonde Shampoo 266ml
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RRP: £24.70
£22.23
Save: £2.47
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4 instalments of £5.55 with clearpay Learn more
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6 weekly payments from £3.70 with laybuy Learn more
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Keep your blonde looking icy and fresh with the Pureology Strength Cure Blonde Shampoo. This multi-benefit shampoo will help to strengthen and tone your hair with every wash to ensure that your colour stays clean and vibrant. Helping to maintain your colour between salon visits, the shampoo is infused with violet pigments to neutralise the appearance of brassiness. The toning formula instantly corrects the appearance of yellow tones within the hair, helping to maintain a fresh appearance. Foaming into a rich violet lather, the shampoo gently and effectively cleanses the hair of excess oils, product build up and impurities to leave your tresses feeling clean and soft. The brand’s signature anti fade complex helps to preserve your colour during washing, maximising colour retention. Strength Cure Asta Repair helps to improve the strength and texture of your strands, promoting a shiny and vibrant appearance.
Apply a 10 pence-sized amount to wet hair and lather. Rinse. Repeat if necessary.
Aqua / Water, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Citric Acid, Taurine, Sodium Cocoyl Isethionate, Sodium Hydroxide, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Decyl Glucoside, Sodium Chloride, Ppg-5-Ceteth-20, Polyquaternium-10, Parfum / Fragrance, Amodimethicone, Coco-Betaine, Hydrogenated Coconut Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Acrylates/Beheneth-25 Methacrylate Copolymer, Ci 60730 / Ext. Violet 2, Camelina Sativa Seed Oil, Sodium Isethionate, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Oil / Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl, Silanetriol, Sodium Acetate, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Isopropyl Alcohol, Orchis Mascula Extract, Phenoxyethanol, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, Melanin, Pentylene Glycol, Ethylhexylglycerin.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
+
Total Price: £70.38
Add both to basket
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Super soft hair
A lot of blue shampoo makes my hair feel brittle and dry but this has a great toning strength and leave my hair feeling soft.
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Love this product
Great product, leaves hair feeling soft and lovely colour
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Great shampoo
I really like this shampoo, I definitely didn’t realise it was a purple shampoo (my bad) but it’s still really good and not drying like other purple shampoos
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Best purple shampoo out there
It doesn't leave my hair too dry and doesn't deposit too much color. I highly recommend it.
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Very Strong
This product you need to be very careful with as it can turn your hair grey very quickly if not careful. It definitely removed any brassyness but also left some grey streaks
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OK
I found this product lathered well and I love the fact that it's vegan but, I'm just not sure it has made much difference tone wise, perhaps my hair is just not as brassy as I thought!
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Best purple shampoo
Great price, not too pricey. Smells lovely and doesn’t dye your hands purple. Would buy again
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Best blonde shampoo
Love this shampoo, keeps my hair looking fresh and my blonde shade in top condition. Totally recommended this shampoo, I wouldn't use any other blonde shampoo
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Best shampoo ever for blondes
By far the best shampoo ever at taking out brassy tones and keeping blondes fresh. Better than any silver shampoo I have used and I just use this once a week. Will definitely be buying again.
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Great shampoo
Was recommend this by my hairdresser and it’s fab, only need a small amount and really brightens my blonde
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