Create a velvet matte complexion that stays flawless with the Too Faced Born This Way Matte 24 Hour Long-Wear Foundation. The oil-free formula offers up to 24 hours of wear, remaining true to colour. The foundation creates a smooth canvas, disguising the appearance of blemishes and imperfections while evening the skin tone, for a perfected, shine-free finish. Arriving in 35 shades identical to the original Born This Way Foundation, the formula boasts a lightweight texture that sets to a waterproof finish, offering coverage so undetectable, they’ll think you were Born This Way.

Diffusing the line between skincare and cosmetics, the formula features a range of ingredients to offer multiple skin benefits. Hyaluronic Acid attracts moisture to the skin to plump and hydrate, while Alpine Rose helps to empower the skins natural resilience. Coconut Water replenishes the complexion to provide all-day hydration, leaving your skin feeling as good as it looks.

Cruelty-free.

Brand:
Too Faced
Range:
Born This Way
Directions:

Prep and prime the skin with our bestselling Hangover Primer to ensure best possible application. Apply foundation with finger tips, sponge or brush and build to desired coverage.

Volume:
30ml

Too Faced Born This Way Matte 24 Hour Long-Wear Foundation 30ml (Various Shades)

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GBP 29.0

£29.00

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Receive a complimentary Too Faced Better Than Sex Mascara - Peach Edition (Free Gift) when you spend £85 on the brand. Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
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Too Faced Better Than Sex Mascara - Peach Edition (Free Gift)
Too Faced Better Than Sex Mascara - Peach Edition (Free Gift) Worth £22.00
Complimentary Gift
Receive a complimentary Too Faced Better Than Sex Mascara - Peach Edition (Free Gift) when you spend £85 on the brand. Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
Shop the offer

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Create a velvet matte complexion that stays flawless with the Too Faced Born This Way Matte 24 Hour Long-Wear Foundation. The oil-free formula offers up to 24 hours of wear, remaining true to colour. The foundation creates a smooth canvas, disguising the appearance of blemishes and imperfections while evening the skin tone, for a perfected, shine-free finish. Arriving in 35 shades identical to the original Born This Way Foundation, the formula boasts a lightweight texture that sets to a waterproof finish, offering coverage so undetectable, they’ll think you were Born This Way.

Diffusing the line between skincare and cosmetics, the formula features a range of ingredients to offer multiple skin benefits. Hyaluronic Acid attracts moisture to the skin to plump and hydrate, while Alpine Rose helps to empower the skins natural resilience. Coconut Water replenishes the complexion to provide all-day hydration, leaving your skin feeling as good as it looks.

Cruelty-free.

Brand:
Too Faced
Range:
Born This Way
Directions:

Prep and prime the skin with our bestselling Hangover Primer to ensure best possible application. Apply foundation with finger tips, sponge or brush and build to desired coverage.

Volume:
30ml

Frequently Bought Together

Too Faced Born This Way Matte 24 Hour Long-Wear Foundation 30ml (Various Shades)
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Too Faced Born This Way Matte 24 Hour Long-Wear Foundation 30ml (Various Shades)
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Too Faced Born This Way Super Coverage Concealer 15ml (Various Shades)
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Too Faced Born This Way Matte 24 Hour Long-Wear Foundation 30ml (Various Shades) + Too Faced Born This Way Super Coverage Concealer 15ml (Various Shades)

from £54.00

Add both to basket
Too Faced Born This Way Matte 24 Hour Long-Wear Foundation 30ml (Various Shades)
This item
Too Faced Born This Way Matte 24 Hour Long-Wear Foundation 30ml (Various Shades)
from £29.00
Select shade
Recommended item
Too Faced Born This Way Super Coverage Concealer 15ml (Various Shades)
from £25.00
Select shade
Add both to basket

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Customer Reviews

Overall Rating : 4.25 / 5 (8 Reviews)
  • 6 5 star reviews
  • 0 4 star reviews
  • 1 3 star reviews
  • 0 2 star reviews
  • 1 1 star reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Beautiful

Beautiful coverage and doesn't crease under eyes! To be honest I thought I'd purchased the concealer but in all fairness this still works great to conceal!

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Foundation

I LOVE this foundation, it’s my first time buying this specific one and I’m in love. I have very oily skin and all foundations go extremely oil after a few hours. However, with this foundation my face didn’t shine all day.  It also feels super light on your face and has a very natural look. If you buy the correct skin tone.  If you have oily skin, will strongly recommend. 

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Good foundation

Natural looking foundation with a good coverage and easy to apply.

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Effortless and beautiful

I bought this foundation a couple weeks ago and have been using it every day since. I normally use double wear (mostly 2n1 and 2n2 when I have a little tan on) and this foundation (ín porcelain) has produced very similar results to that in terms of results and wear time. I absolutely love the finish and colour of this on my skin and it's so easy to apply no matter how you do it, it looks always nice and stays nice throughout the whole day.

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Just ok

This foundation is ok, I wouldn't say it is the best for oily skin. Colour can be quite difficult to match, I am medium skin with cool to neutral undertone and this range pulls quite yellow. I bought light beige but still find I need to mix with undertone adjuster or another foundation to get the colour to blend well. It's not the longest lasting and can get quite oily in the centre of my face, it doesn't emphasis nor smooth over pores. It's a nice consistently foundation with good pigment. If I had normal skin without visible pores I would probably love this. Would I personally buy it again for my skin type?...it would have to be a no.

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Disappointed

I'm so disappointed with this foundation. I have combi skin and large pores, aged 35. The foundation applied nicely, shade was perfect. After one hour of wear my skin was really oily and my pores looked huge. It also looked very cakey. My usual brand is Clinique and I shall be staying with it. Considering this is supposed to be a mattifying foundation, it seems to have had the total opposite effect. Annoyed because it's an expensive mistake.

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Amazing

I have oily skin, large pores and rosacea and have tried pretty much every foundation, Double Wear is the only one that I can ever wear and have worn it for years. This 100% replaces it. I find Double Wear can make me look flat and settle in my pores because it’s so drying. This doesn’t! It stays on all day, minimal oil comes through and looks amazing! I’m nc30 and for reference natural beige works well.

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5 stars

amazing foundation, very high coverage and looks flawless.

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