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When the founder of La Maison de l'Argan discovered Morocco, he fell in love with the inimitable texture of everything in this uncomplicated paradise and decided to devote his energies to ensuring that the products of the argan tree achieved the recognition they deserved. A creative whirlwind swept through the development team, focused on enhancing beauty in total freedom, and the result was ar457. ar457 blends traditional methods with sophisticated modern techniques to create argan oil-rich hyperdense compounds that produce outstanding, long-lasting benefits. The revolutionary natural active ingredients in this range illustrate ar457’s faultless technological mastery and the unique spark of freedom and originality the brand effortlessly radiate.