Phyto Video


A pioneer in natural hair care, PHYTO has always believed beautiful hair grows from a healthy scalp, just like a plant grows from fertile soil. Built on a heritage of craftmanship and cutting edge scientific advancements, PHYTO boasts the highest concentrations of pure plant extracts in today’s beauty market. Our formulas are 95 % natural overall and contain over 500 active botanical ingredients. As one of the world’s most respected hair care brands, PHYTO is recognized as a symbol of performance, expertise and timeless beauty.


PHYTO is the result of Patrick Alès, one of Paris' legendary hair stylists, and his efforts to create a range of highly concentrated plant-based solutions that would safely and effectively reveal beautiful, healthy hair. Fascinated by nature he decided to study the power of plants, their history of use in traditional medicine and the role they might play to bring out hair's natural beauty.