Color Wow Root Cover Up - Platinum 2.1g

A lightweight root cover-up powder that diminishes the look of regrowth, greys and sparse areas.

332 reviews

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£29.50

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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.

Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.

Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Frequently Bought Together

This item

Color Wow Root Cover Up 1.9g (Various Shades)

£29.50

*Shade

Color Wow Style on Steroids Performance Enhancing Texture Spray 262ml

Customer Reviews

4.08

332

172

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Great for thinning hair

Really good coverage, gives me lots more confidence as I can touch up key spots at the front of my hair.

2024-10-30 by Lexy Verified Purchase

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A great product to cover the grey!

Love this Color Wow Root Cover. It is easy to use, covers the grey hair well and doesn’t leave hair feeling crispy as some products do.

2024-10-23 by Desdemona Verified Purchase

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Overpriced, underperforms and cheap packaging

Thought it would be a good alternative to a spray but the colour pay off is no where near on par, the packaging is so cheap (think cheap make up sets with the product and brush sat in a cheap removable plastic insert. A big purchase regret when you can get better product for a 3rd of the price. Honestly feel a bit scammed by this and I love all of the other colorwow products I have tried. I honestly don’t see how it’s different to a brown eyeshadow in a pan?

2024-10-15 by bec Verified Purchase

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Great

This is so easy and quick to cover my greys.

2024-10-09 by Boo Verified Purchase

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Great to hide greys

This is the second time I’ve bought this it’s great for hiding grey hair between hair appointments, I have blonde highlights with a dark root so I buy the medium brown to blend and get longer between getting my colour done

2024-10-09 by Lyndsey13 Verified Purchase

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nice product

it looks great and i hope it works

2024-10-03 by Rose Verified Purchase

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Not worth the Price Tag!!

I was super excited to try this as a solution to my in between salon appointments. I have a dark brown/blonde balayage so I purchased dark brown. Colour match is good. Application is terrible, sticks to your scalp, changes the look for an hour tops! When you brush the powder goes everywhere and transfers to hands, face etc. I look like I have been down the mines! Grey coverage no, it dulls it, hence heavy application. I love colour wow products but this is a definite no. Scalp is now dry and itchy. I couldn’t wait to wash it out.

2024-10-01 by Maxine Verified Purchase

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Expensive but worth it

This product is very good. The colour is accurate and the brush allows precise application. It isn’t cheap but the coverage is good and I would buy it again.

2024-09-29 by Emma Verified Purchase

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Colour wow root cover

This product is amazing, post chemo hair growth it has provided cover for hair regrowth and to cover the grey hairs which are now coming through. It provided really good coverage and I would highly recommend

2024-09-28 by Melanie Verified Purchase

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