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[SENSORY SOUNDS PLAYING THROUGHOUT]
[video background] of pink shades with Pureology logo
[video background] of pure volume bottles
[video] of blonde straight hair model looking into the camera
[video background] of blonde model with wavy hair
[video] of pink shades moving
[video] of hands opening a pure volume bottle
[video] of hands pouring product
[video background] of blonde model massaging and combing product through wet hair
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[video] of blonde wavy hair model shaking hair
[video] of blonde model showing pure volume bottles
[video] of pink shades moving
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[video background] of blonde model side profile
[video background] of blonde model shaking her hair
[video background] of blonde model smiling
[video background] pink background with Pureology logo
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4 instalments of £5.55 with clearpay Learn more
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6 weekly payments from £3.70 with laybuy Learn more
Achieve vibrant, healthy-looking tresses with the Pureology Pure Volume Shampoo. Designed to breathe new life into lustreless locks, this vegan shampoo boasts a restorative, body-boosting treatment. Ideal for flat or fine hair types, the colour-safe formula produces a creamy lather that won’t burden your strands with extra weight.
A powerhouse blend of ingredients helps cleanse the hair from root to tip, leaving locks fresh and full of life. Wheat Protein and Eucalyptus Leaf Extract power the cleanser, helping resist moisture loss and breakages. This dynamic duo also stimulates the hair follicle, creating the illusion of a fuller, bouncier mane.
Infused with an aromatherapy-inspired fragrance, Pink Grapefruit, Wild Rose and Cedarwood engage the senses with a fresh, indulgent aroma. The volumising shampoo enhances weightless body, invigorating strands from scalp to ends while lifting away dirt and grime.
Vegan formula.*
*Every formula is made without animal products or by-products
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, Peg-150 Pentaerythrityl Tetrastearate, Salicylic Acid, Peg-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, Ci 17200 / Red 33, Potassium Sorbate.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
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Total Price: £48.15
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Pureology Pure Volume Shampoo 266ml
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Kérastase Première Decalcifying Repairing Shampoo for Damaged Hair with Pure Citric Acid and Glycine 250ml
Redken Acidic Bonding Concentrate Bond Repair Sulphate Free Shampoo for Gentle Cleansing 300ml
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4 instalments of £5.55 with clearpay Learn more
-
6 weekly payments from £3.70 with laybuy Learn more
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Achieve vibrant, healthy-looking tresses with the Pureology Pure Volume Shampoo. Designed to breathe new life into lustreless locks, this vegan shampoo boasts a restorative, body-boosting treatment. Ideal for flat or fine hair types, the colour-safe formula produces a creamy lather that won’t burden your strands with extra weight.
A powerhouse blend of ingredients helps cleanse the hair from root to tip, leaving locks fresh and full of life. Wheat Protein and Eucalyptus Leaf Extract power the cleanser, helping resist moisture loss and breakages. This dynamic duo also stimulates the hair follicle, creating the illusion of a fuller, bouncier mane.
Infused with an aromatherapy-inspired fragrance, Pink Grapefruit, Wild Rose and Cedarwood engage the senses with a fresh, indulgent aroma. The volumising shampoo enhances weightless body, invigorating strands from scalp to ends while lifting away dirt and grime.
Vegan formula.*
*Every formula is made without animal products or by-products
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, Peg-150 Pentaerythrityl Tetrastearate, Salicylic Acid, Peg-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, Ci 17200 / Red 33, Potassium Sorbate.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
+
Total Price: £48.15
Add both to basket
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Pureology Pure Volume Shampoo and Conditioner Routine For Flat, Fine, Colour Treated Hair 266ml
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Drying
I’m really gutted this shampoo didn’t work out for me. I love the pureology range and as I have fine/flat hair I was eager to give this one a go. Unfortunately, this left my hair extremely dry and unmanageable. As soon as I got out the shower my hair was a huge tangled mess and when I finally brushed out the tangled and blow dried my hair, my hair was left feeling dry/crispy and as though it had lots of product left on it. Wouldn’t recommend.
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Terrible
I never normally write reviews but I had to on this one. Worst shampoo I have ever used, made my hair straw like & matted all over! I use the other pureology shampoos and love them. I literally used twice and put in the bin, complete waste or money and it’s not cheap!
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Volume
Smells lovely and gives my hair volume - would buy again
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Left hair dry
This was a really strange shampoo. As it lathered it made my hair feel like it was matted together. Persevered with it for a little while it but left my hair dull, dry, static, hard to style and straw like. Wouldn’t use again.
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Nice
Lovely shampoo leaves my hair nice & gives good volume
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Lovely shampoo
This gave my hair the volume it needed
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Shampoo
Okay but nothing special, going to keep using to see if I see an diffu
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Pureology Volume Shampoo
I use the hydrate shampoo/conditioner which I love but as my hair is very fine and flat I thought I'd try this one, biggest mistake ever! The shampoo left my hair feeling like straw and very dry and it didn't do anything for volume. I DO NOT recommend this shampoo.
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Pure volume shampoo
I bought this shampoo in the hopes of it being similar to the discontinued Fullfyl shampoo, and it's not. This made my hair feel like straw when washing it, also the conditioner wasn't effective. Possibly itches the scalp too.
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Pureology
Amazing shampoo go bought with conditioner after recommended by my daughter wouldn’t use anything else now shop bought don’t come anywhere near this range maybe a bit more expensive but lasts longer and brilliant for fine hair to add volume.
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