weDo/

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WEDO/ PROFESSIONAL is an eco-ethical haircare brand that is on a mission to help people transitionto a happier, healthier,and more sustainablelifestyle. weDo/ offers a range of veganand cruelty-freeproducts with packaging made from recycled material and which is100% recyclable.

Created by a small group of individuals within the Wella Company who share a common passion for sustainability and are striving for a positive change.Co-developed with the scientists of professional haircare labs and in collaboration with hairdressers, each product has been designed with professional performancein mind, and with a minimalist approach,keeping only what’s necessary to deliver the benefits.

Beyond the idea of “natural,” the team at weDo/ want the brand to be as responsible and holistic as possible. We strive to achieve this by not only looking at composition and quality of ingredients, but also by looking at the sustainability of the packaging, animal welfare, and overall human impact: resulting in a brand that is truly eco-ethical.
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