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Max Factor

MAX FACTOR RANGES

FACE

Achieve the flawless look you want with Max Factor’s foundations, bronzers, blushers, powders and concealers.

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EYES

Create eye-catching looks from the ultimate smoky eyes to liquid-lined lids.

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LIPS

Colour, line, shine and define your lips for every occasion.

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BEST SELLERS

Our most popular products.

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NEW

Our latest arrivals.

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SHOP ALL

All Max Factor products.

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False Lash Effect Mascara Max Factor

Get the effect of false lashes without the falsies with the cult-classic, False Lash Effect Mascara. Renowned for doubling the thickness of eyelashes thanks to the Liquid Lash formula, infused with pro-vitamin B5, that volumises lashes and the bold brush that coats every single lash.

ABOUT THE BRAND

In Hollywood’s Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr Max Factor, a visionary make-up artist, Max Factor was known for creating the signature looks of the era’s most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But he believed that glamour should be within reach of all women. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.

Max Factor

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From their best-selling False Lash Effect Mascara to their 3 in 1 Flawless Foundation, Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day. Discover your new makeup bag staples to get heads turning.

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