IT Cosmetics
IT COSMETICS BESTSELLERS
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IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7
Save 20% Use Code: FLASH
IT Cosmetics Bye Bye Under Eye Concealer 12ml (Various Shades)
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IT Cosmetics Confidence in Your Beauty Sleep (Various Sizes)
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DISCOVER IT COSMETICS MAKEUP & SKINCARE RANGES
About IT Cosmetics
After struggling to find a beauty solution that worked for her, former US TV presenter Jamie Kern Lima decided to take matters into her own hands. Jamie created a range of innovate products designed to solve everyday beauty concerns. IT Cosmetics has becoming a leading beauty brand providing skin-loving products that deliver real results.
DiscoverThe best-selling Your Skin But Better CC+ Cream with SPF 50+ is a favourite of our consumers! A skin-loving formula with hyaluronic acid, niacinamide and vitamin E, it’s your all-in-one full-coverage, hydrating & anti-ageing foundation and broad-spectrum sunscreen. Apply 1-2 pumps of CC+ Cream SPF 50+ to clean skin using the Heavenly Luxe Complexion Perfection Brush #7 makeup brush for effortless buffing and blending. To set, use Bye Bye Pores Pressed Setting Powder.
"The Bye Bye Breakout Salicyilic Acid Serum visibly reduces the look of post-acne marks for clearer, calm and balanced skin!*
With 2% salicylic acid and 3% lactic acid, this dermatologist-tested formula helps to prevent breakout-causing skin debris with gentle exfoliation and is clinically tested to visibly reduce the appearance of spots & fade the look of post-acne marks.**"
- *Based on an 8-week consumer study.
- **Based on an 8-week clinical study.
Start by identifying your shade family: Light, Medium, Tan, Rich or Deep. Then identify your undertone by answering a few simple questions:
- Does silver jewellery compliment your skin tone best? Do you notice hints of pink or red tones in your skin? If yes, then you have a cool undertone!
- Does gold jewellery compliment your skin tone best? Do you notice hints of yellow, peach or gold tones in your skin? If yes, then you have a warm undertone!
- Does both silver and gold jewellery compliment your skin tone best? Does your skin show a balance of pink and yellow tones? If yes, then you have a neutral undertone!
Now that you’ve identified your shade family and undertone, you can determine which shade is best suited to you!
IT Cosmetics
Former award-winning TV news anchor Jamie Kern Lima left her day job in pursuit of creating what we know today as the IT Cosmetics brand. After suffering from sensitive skin, she was sick of putting her faith in products on the market that only angered her complexion. Combine this with her sparse brows and a gap in the market for a product that effectively filled them, Jamie decided that she’d bridge the two concerns and create her own brand.
Whilst developing her IT Cosmetics line, Jamie turned to the expertise of plastic surgeons and dermatologists alike to explore other beauty concerns for women, and which ingredients would best solve these. This research culminated in 2008, when Jamie launched IT Cosmetics’ first product: The Bye Bye Under Eye Anti-Ageing Concealer. In 2023, this is a huge hit with fans and comes in a huge range of diverse shades.
After fame on QVC in 2010, winning the WWD Beauty Inc Prestige Brand of the Year Award in 2015, the brand continues to be loved by women worldwide.
At LOOKFANTASTIC we’re official UK stockists of the IT Cosmetics brand.
