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Highlighting the powerful effects of Jamaican Black Castor Oil (JBCO), As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – offer a haircare collection of caring treatments to promote manageable and healthy tresses.
A multi-tasking formula that strengthens, detangles, moisturises and nourishes thirsty hair, the Curling Crème’s hero (JBCO) is a powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, supplying rich nutrients to hair follicles. An effective natural remedy for dandruff, eczema and itchiness, JBCO provides intensive moisture and prevents breakage.
Applied to damp, freshly-washed hair, the leave-in conditioner delivers instant moisture, conquers unsightly frizz and enhances curl definition. Locking in precious moisture to keep your curls bouncy and strong, the buttery cream is engineered with nanotechnology that offers long-lasting hold and polished tresses that feel silky-smooth and soft.
Free from sulphates and harsh ingredients.
Cruelty-free. Vegan.
Apply As I Am® JBCO Leave-in Conditioner liberally throughout clean, detangled hair. While hair is still damp to wet, smooth Curling crème onto small sections from root to tip. Define each section by gliding hair between your thumb and forefinger, rotating the ends around your fingertip to form a coil finish. Spray hair with AIA JBCO water if it begins to dry before you’re done. Air dry or use a hood dryer on low setting. After hair is completely dry, fluff, separate or arrange coils and curls as desired.
Aqua/Water/Eau, Glycerin, Cocos Nucifera (Coconut) Oil, Hydrogenated Vegetable Oil, Cetearyl Alcohol, Betaine, Ricinus Communis (Castor) Seed Oil, Theobroma Cacao (Cocoa) Seed Butter, Linum Usitatissimum (Linseed) Seed Extract, Tocopherol, Ascorbic Acid, Ceramide NG, Polysorbate 60, Polyquaternium-10, Pectin, Polyquaternium-37, Behenyl Behenate, Propylene Glycol Dicaprylate/Dicaprate, Phenoxyethanol, Caprylyl Glycol, Polyhydroxystearic Acid, Euphorbia Cerifera (Candelilla) Wax, Piroctone Olamine, Polyacrylamide, PPG-1 Trideceth-6, PEG-100 Stearate, Laureth-9, Fragrance, PEG-400, Cocamidopropyl Betaine, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Benzoate.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Total Price: £19.90
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As I Am Jamaican Black Castor Oil Curling Crème
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£10.95
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4 instalments of £2.73 with clearpay Learn more
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Highlighting the powerful effects of Jamaican Black Castor Oil (JBCO), As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – offer a haircare collection of caring treatments to promote manageable and healthy tresses.
A multi-tasking formula that strengthens, detangles, moisturises and nourishes thirsty hair, the Curling Crème’s hero (JBCO) is a powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, supplying rich nutrients to hair follicles. An effective natural remedy for dandruff, eczema and itchiness, JBCO provides intensive moisture and prevents breakage.
Applied to damp, freshly-washed hair, the leave-in conditioner delivers instant moisture, conquers unsightly frizz and enhances curl definition. Locking in precious moisture to keep your curls bouncy and strong, the buttery cream is engineered with nanotechnology that offers long-lasting hold and polished tresses that feel silky-smooth and soft.
Free from sulphates and harsh ingredients.
Cruelty-free. Vegan.
Apply As I Am® JBCO Leave-in Conditioner liberally throughout clean, detangled hair. While hair is still damp to wet, smooth Curling crème onto small sections from root to tip. Define each section by gliding hair between your thumb and forefinger, rotating the ends around your fingertip to form a coil finish. Spray hair with AIA JBCO water if it begins to dry before you’re done. Air dry or use a hood dryer on low setting. After hair is completely dry, fluff, separate or arrange coils and curls as desired.
Aqua/Water/Eau, Glycerin, Cocos Nucifera (Coconut) Oil, Hydrogenated Vegetable Oil, Cetearyl Alcohol, Betaine, Ricinus Communis (Castor) Seed Oil, Theobroma Cacao (Cocoa) Seed Butter, Linum Usitatissimum (Linseed) Seed Extract, Tocopherol, Ascorbic Acid, Ceramide NG, Polysorbate 60, Polyquaternium-10, Pectin, Polyquaternium-37, Behenyl Behenate, Propylene Glycol Dicaprylate/Dicaprate, Phenoxyethanol, Caprylyl Glycol, Polyhydroxystearic Acid, Euphorbia Cerifera (Candelilla) Wax, Piroctone Olamine, Polyacrylamide, PPG-1 Trideceth-6, PEG-100 Stearate, Laureth-9, Fragrance, PEG-400, Cocamidopropyl Betaine, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Benzoate.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
+
Total Price: £19.90
Add both to basket
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Very moisturising
I love this cream, always come back and buy it again. It's perfect for my 4c hair and I use it on my hair as well as my daughter's. It makes the hair soft and manageable so less tangles. I also got it at a discount so good deal all around.
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Okay
I wanted to love this range but I didn’t. I have thick Afro Caribbean curly hair and didn’t find this line to be hydrating or have much hold. I know my friend with European curly hair loved it though. It was okay but I wouldn’t repurchase as there are other products that can give me the results I want.
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Lovely moisturizer
I love this moisturizer for my 4c hair. It has just the right balance of thickness and slip to make detangling process easier while keeping my hair moisturised. I highly recommend this.
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Great stuff
This stuff is really good you don’t need a lot of it but it works well on my daughters hair
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The best for porous curly hair
Amazing at defining curls, especially for anyone with porous curly hair! It does not create product build up and leave your hair feeling crunchy or greasy, like some other ones i have tried. I love this product and am on my third tub!
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