Beth McCrave, Product Manager at Pureology HQ answers all your summer haircare queries…
I love getting ready to go on a summer holiday. The shopping, the pre-bronzing, and of course the routine trip to the salon to touch up my roots or get the perfect highlights. But, in the midst of all the packing and preparing, most of us don’t think about how we are going to look after our hair once we’ve left the salon.
Thanks to UV, chlorine and other stresses, Summer can be a nightmare for coloured hair. If you want to protect your colour then look no further than Pureology – natural, 100% vegan colour care for all types of hair. I’ve set out to answer the questions about colour care I get asked the most to help get you ready for your holiday and that gorgeous Summer sunshine.
Get Summer Ready With Pureology
How Can I Protect My Colour From Fading In The Sun?
I’m really careful about using sun cream on my skin, but I always forget that when it comes to my hair UV damage is by far the biggest cause of colour fade. Thankfully, all Pureology products contain our exclusive Antifade Complex which has full spectrum UVA and UVB filters to help maintain colour vibrancy for longer. The anti-fade hero is the Strength Cure Collection. Try the Strength Cure Restorative Masque, which contains Astaxanthin – the same ingredient used by Fujifilm to stop photographs from fading. Clever!
I Wash My Hair A Lot On Holiday – Is This Bad For My Hair?
We’ve all been there. You leave the hotel with perfect hair but after all the sun, sea and sand it needs washing again. Pureology products are all sulphate free, which means they don’t strip your colour. Instead of sulphates, they contain naturally derived surfactants of corn, coconut and sugar to gently cleanse hair without damaging it, so you can shampoo as many times as you like. Phew.
Your hair can love summer as much as you do! – Beth McCrave, Product Manager Pureology
I Go Swimming A Lot On Holiday – What Products Should I Use?
Me too, I’m such a water baby! When I see those waves I can’t resist jumping in head first. But chlorine and sea water can cause coloured hair to lose its tone and vibrancy, so it’s important to use a leave in treatment like Colour Fanatic 21-Benefit Multi-Tasking Spray before and after you go in the water to shield colour from damage. I also like to use a clarifying pre-shampoo like Purify Shampoo to get rid of the chlorine smell after swimming, then shampoo and condition as usual. These two are a must have for my beach bag!
My Hair Becomes Dry In Summer – How Can I Keep It Hydrated?
When my hair feels dry I use the Pureology Hydrate Collection. It quenches parched hair and leaves it soft and moisturised. To give my hair its shine back, I work Hydrate Shine Max through my hair when it’s still damp, then blow-dry for a sleek finish.
My Blonde Goes Brassy In The Sun – Help!
I know this is a major issue for my blonde friends! Try the Pureology Perfect 4 Platinum system, which contains Lemon Extract to brighten blonde tones, and a high-protein anti-oxidant called Keravis to strengthen damaged hair. The true hero is Perfect 4 Platinum Miracle Filler, which leaves hair 78% stronger after just one use. You can feel the difference straight away – it’s amazing!