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ELIZABETH ARDEN NEW FLAWLESS FUTURE

First signs of ageing? Reclaim your flawless skin. NEW Flawless Future Powered by Ceramide™. Sheer lightweight serum helps counteract the first signs of ageing: dull complextion, fine lines and uneven skintone. Micro-caplets burst on delivery forming a pearlescent serum that blends beautifully, absorbs quickly and reveals youthful radiance..

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"To be beautiful is the birthright of every woman" - Elizabeth Arden

A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by her mantra, "To be beautiful is the birthright of every woman." Miss Arden created skin care products that benefited, not masked, the skin. She not only promoted her concept of Total Beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to skincare formulations. Miss Arden was uncompromising in her vision to create the new and absolute best products, packaging and services that women not only needed, but desired; whether it was the cult-classic Eight Hour Cream, her legendary Blue Grass fragrance, or a bold red lipstick to coordinate with the uniforms of the women serving in the armed forces during World War II. By the 1930s, Miss Arden had opened Red Door salons in the majority of the fashion capitals around the globe. Through it all, Miss Arden created both an empire and a new industry. Her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today.