For almost 50 years, we have pursued a unique mission: turning hair into the most precious beauty asset of a woman. At the forefront of the Haircare industry, our luxurious in-salon rituals & bespoke hair spa experiences make us the undisputable leader in professional luxury hair beauty. The brand meets the needs of women who want to feel good about themselves in both mind and body, to the very tips of their hair. Women who love to pamper themselves and who love the pleasure it brings them, so they want to transform their beauty care time into an experience that truly delights the senses. They listen to their hairdressers personalized advice, advice that enables them to enhance their own individuality. For these women conscious of their image and aware that it reflects both their inner and outer well-being, beautiful hair is truly their signature style.