Get a sneak peek at what we predict will be the top TikTok trends of 2024!
Brow Glue
Perfectly coiffed brows are set to dominate our FYP, with ordinary gels no longer cutting it in our quest for perfection. This year, beauty lovers are going the extra mile for products that yield immediate results, with Brow Glue the golden ticket behind longstanding, ultimate hold. Helping to create the illusion of in-salon lamination, consumers are achieving the same shape and style from home thanks to glue-like formulas designed for extra strong staying power. Simply apply by using a spoolie brush to coiff brows to your desired shape and brush upwards to set your fluffy finish in place.
TikTok Trending: Look out for TikTok’s ‘IT Girl’, NYX Professional Makeup The Brow Glue Instant Styler, leaving brows with ultimate budge-free hold around the clock.Lip Glow Oil
As beauty consumers continue to ‘free the lip’ post-pandemic, the lip category has catapulted to fame. Born from a new-found love affair with skincare and cosmetics, the ‘Skinification of Lips’ trend – that sees lip products infused with skin-nourishing ingredients like hyaluronic acid, vitamin E and shea butter – has sparked a rise in solution-based multifunctional formulations. Enter the Lip Glow Oil: trending on TikTok and dubbed the ‘cool, younger sister’ of the popular Gloss.
Lip products enriched with fruit-based oils play into the ‘clean girl’ aesthetic and prioritise conditioning and nourishment, whilst leaving lips with a high-shine, tinted finish. Lip Glow Oils often appear in handbag-sized formats to cater to the on-the-go lifestyles of the social-savvy generation, coupled with vibrant packaging and sweet scents - like watermelon and peach - to lean into the return of the nostalgic 1990s and noughties.
Wear on its own, as a primer under lipstick, or a topcoat over your favourite lip product to create a mirror-like sheen.
Gripping Primer
A flawless makeup look starts with acing your base and beauty consumers are seeking more from their daily routines with products that hold powerful claims. The hot topic on everyone’s FYP right now? Gripping Primer. This budge-proof, skin-loving product is designed to help makeup stay in place for longer by creating a ‘sticky’ or ‘tacky’ finish that effectively allows liquid, as well as powder-based makeup products to grip on like glue.
Content creators are flocking to TikTok to demonstrate the super staying powers of Gripping Primer, applying it as the last step in their skincare routines thanks to ingredient-driven formulas like hyaluronic acid – known for retaining moisture – and collagen – helping to support a plumper, more youthful-looking complexion.
Forward-thinking brands have begun showcasing the trend through new product innovations, highlighting a gap in the market for global beauty houses to follow suit. Who will grip on next?
Abigail Cruz, Head of Social at LOOKFANTASTIC, says:
"Our social media strategy is all about staying ahead of the trends—and we wouldn't be able to do that without TikTok. Our community and beauty fans-at-large are obsessed with what's making waves right now, and we're always on the lookout for viral beauty products that have that coveted #tiktokmademebuyit status. With over 179M views and counting, beauty tips and hacks are a wildly popular search so expect trends like brow glue and gripping primers featured all over the #ForYou page. The ever-growing overlap of skincare and makeup also means lip glow oils, tinted skincare and hybrid concealers are ones to watch in 2024!"Shop all LOOKFANTASTIC here.
