With FACEStockholm recently launching on Lookfantastic, we have rediscovered our love of Scandi style. To celebrate the launch, we asked the style experts over at Coggles to let us in on the hottest Scandinavian clothing brands, so you can match your makeup with your outfit! Here’s the low down on the Scandi fashion brands you need to know by Coggles’ Luxury Fashion Expert, Angharad Jones.
An offshoot of the established DAY BIRGER ET MIKKELSEN, Danish brand 2NDDAY offers those everyday elegant pieces that will become your wardrobe staples each season; think asymmetric wrap blouses and tunic dresses to be worn on their own or layered over trousers.
Baum und Pferdgarten
The more experimental of Scandi brands, Copenhagen-based Baum und Pferdgarten fuses masculine and feminine styles, and isn’t afraid of a bit of print. Its biannual shows at Copenhagen Fashion Week are always a mash-up of texture and colour – but with that distinctively Danish pared-back aesthetic.
Taking inspiration from modern architecture, Danish brand Designers Remix blends modernism with functionalism, and feminine style with masculine shapes. The result is seasonal collections that are sophisticated yet effortless, and full of character.
Cult label Ganni is the Scandi brand on everyone’s lips at the moment. Known for its unique pieces that blend vintage and contemporary designs, Ganni is a brand that beats to its own drum – and it works. That retro sports-inspired zip-up the bloggers are wearing or the silk bomber jacket you’ve been coveting? That’s all thanks to Ganni
Danish label Gestuz manages to be elegant but with a rock ‘n’ roll edge – mixing soft knitwear with crafted leather, raw denim and classic prints. Gestuz is timeless but oh so contemporary, making it a great brand to invest in.
Samsoe & Samsoe
Samsoe & Samsoe is quite possibly the epitome of Scandinavian style. Soft shapes, simple everyday design and incredibly high quality, Samsoe & Samsoe creates those pieces that turn a seemingly basic outfit into an extraordinary one.