I fell in love with this mascara after receiving a mini in a beauty box from LF. it makes my lashes look bomb, you can step it up by layering. the only downfall is that it tends to crumble a bit.

Received a mini version of this in my beauty box and was really excited to try it. I was unbelievably disappointed.. but really pleased I'd decided to try this on a work day not after spending time getting ready for a night out! I had to remove this mascara.. I tried to consider if I was doing something wrong (how could I be applying it wrong???!?!? haha!!), but alas after trying once more it went in the bin. My lashes looked like I'd tried to apply 10 coats of a drying out, really thick mascara. I would add in cheap but I've used really cheap mascaras that have provided incredible results. I looked awful, it was really really thick and the moment I blinked half of the mascara ended up on my lower lashes... and my lower eye lids!

I firstly got it as a sample in my giftbox and fell in love absolutely.After my sample finished i bought 2 more full versions. Its just perfect for my tiny lashes. I dont know how it works but i hope PUR would never stop producing it.

Best mascara I’ve ever used. My lashes look amazing

I would highly recommend this mascara, when I wore it for the first time I had loads of positive comments from friends.

So this mascara beats all the mascaras I have ever used, and I have used quite a few as not being brand loyal, I like to flit about (a lot). My previous mascara was 'They're Real' by Benefit, and that was average, but WOW two coats of this mascara and my colleague thought I had false lashes on. It lasts from 7am to 10pm, including exercise in between. It doesn't budge, smudge or flake all day and its quite easy (as easy as any mascara!) to remove with a wipe or remover at the end of the day. Bonus is its a great standard 'high street' price. I have recommended it to my friends. Enjoy

I tried a tester size sample of this in my lookfantastic box and I loved it so much I splashed out on the full size. I’m really disappointed!!! It’s works nothing like my sample size. It dries out and my lashes clump together. The sample size made them really long and defined. Don’t know if I got unlucky but won’t be buying again :(

Pur mascara has brought back my eyelashes i was missing a few from itchy eyes all the time from wearing other mascaras i LOVE this mascara and i would recomend this for anyone who have lost a few eyelashes and ichyness from other mascaras and also everything in the decription truly wonderful!!!

I really love this mascara. The colour is a deep black, it stays on all day but comes off with very little work in the evening, doesn't require a three-step cleansing ritual just for the eye area. Reasonably priced and the tube is big. Excellent, thick brush. Cruelty-free, which is a must. Full points.

This is my second wand of Fully Charged mascara...it is truly the BEST mascara I have ever used and I am 60 years old, so I've used a lot of mascara over the years. It goes on without a bit of clumping. The brush separates each eyelash from the next. And best of all it stays on without shedding or developing that little "shadow" under the eye at about hour 9 or 10 !!